A targeted new initiative from Bax Interaction to transform your marketing effectiveness

What They Say

“We operate in a niche industry so obtaining relevant research of value is a challenge.  Steve’s research delivered tailored insight and recommendations, enabling us to focus our resources in areas where they produce maximum return for our efforts.”

James Gilbert, Managing Director, Pixel Power Limited

Strategic marketing or strategy

We audit the existing situation, and then agree the overall vision and mission for a client’s organisation. We then devise a culturally acceptable marketing strategy that best matches the organisation’s capabilities with the needs and wants of its marketplace.

This approach can be summarised in four steps:-

  1. Current situation analysis – audit, opportunity and issue analysis, status report including proposed marketing objectives and strategies. Increasingly we are undertaking this as a COLLABORATIVE exercise where all the key decision makers in the organisation take time out to explore core competences, agree overall goals and agree actions with responsibilities and timescales to achieve them.
  2. Marketing research-see Research section
  3. Marketing plan creation or development - three year strategic plans-one year tactical plans-corporate plans-internal communications plans.
  4. Implementation – We will provide the necessary support to effectively deliver your plans. We offer support at all levels from copy writing marketing materials, establishing social media infrastructures, events management to full campaign project management.

Read more about how Bax Interaction developed strategic plans for PEM Technology

Our clients say:

“We would like to thank you for helping us put together our marketing development plans recently, especially at a time when we are growing our business and have exciting ideas to pursue.

We particularly found the initial discussions and mapping exercise very useful in collating our thoughts, prioritising and planning the best way ahead. Your business and marketing experience, expertise and practical help was extremely beneficial, as always – and the day was fun and informative! The follow up action plan that you produced will no doubt help keep us focussed and on track to ensure we continue to expand and have a successful outcome. We look forward to reporting back and reviewing our progress with you!

We would not hesitate in recommending you and your company to anyone, in whatever market sector they operate in."

Laura Hopson, FCIPD
Director
The HR Specialists

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