A targeted new initiative from Bax Interaction to transform your marketing effectiveness
What They Say
“We operate in a niche industry so obtaining relevant research of value is a challenge. Steve’s research delivered tailored insight and recommendations, enabling us to focus our resources in areas where they produce maximum return for our efforts.”
James Gilbert, Managing Director, Pixel Power Limited
Resources
Presentations
Presentation on how to achieve more in your work and personal life
Other
Consultancy project terms and conditions
Marketing resources
- Key terms
- AMA definitions of marketing
- Useful marketing models
- Research brief checklist
- Marketing audit checklist
- SWOT grid
- Managing the marketing planning process – what you need to do and in what order
- Competitor intelligence gathering checklist – what information you need to collect about your competitors
Useful marketing related sites
- Chartered Institute of Marketing
- Market Research Society
- Data Protection Act
- CAP Code (Committee of Advertising Practice)
- Research Live
- Marketing Law Updates by Osborne Clarke
- Best of Cambridge
- Connected Cambridge
- ESOMAR
- Professional Services Marketing Group
- Chartered Institute of Public Relations