Bax Interaction | Cases studies

Product/Sector:	Retail
Activity:	Distribution of a comprehensive range of fresh, frozen and ambient goods to over 450 SPAR stores
Background:	Need identified by Eclipse Training International to assist non-marketers with the critical communications required in new store launches and relaunches
Issue/Brief:	To create a step by step manual whereby non- marketers can create and implement a comms programme to maximise success.
Idea/Approach:	Creation of a marketing planning manual to enable store management to create an effective marketing communications programme for new store launches and relaunches
Results/Outcome:	Manual training delivered by Eclipse Training International and implemented successfully by James Hall management across stores. "Thanks, Steve, for the excellent work on the marketing manual you produced for me for use in the retail food sector. It was clear, comprehensive and resulted in the desired business benefits." Ray Hunt - Freelance Training Consultant.
Link:	http://www.jameshall.uk.com

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