Weighing and labelling systems for the Food industry
Activity:
Research
options, recommendations and
implementation advice
Background:
Bizerba was looking to purchase and
implement its first ever CRM (Customer Relationship
Management) System
Issue/Brief:
To recommend
options for purchase and generate criteria for selection. To advise on
implementation.
Idea/Approach:
Research CRM specialists to identify the leading products and any unpublicised problems. To
iniitiate a project managed team approach to tackle briefing, implementation, maintenance
and review
activities.
Results/Outcome:
Bizerba selected Microsoft CRM as recommended.
" Steve's guidance helped us to pin-point the key
sales and marketing objectives that enabled us to select the right CRM system for our business." - Michael Harris, Managing
Director
