Marketing Planning That Works!

Bax Interaction’s MD, Steve

Bax, spoke at The Very Early Lunch Club in Bury St Edmunds recently.

The audience were asked who had a current

marketing plan and only 2 of the 26 attendees actually did! Of these just one had been communicated to all in the

organisation and this was because it was an OMB (Owner Managed Business)!

As Steve commented, this is not at all

surprising and the very reason that he was talking on this subject!!

Steve talked through the reasons why so many

fall at the first hurdle of creating a marketing plan, the process involved, the key things to audit, how to generate an

effective SWOT analysis, examples of objectives, the strategy and the promotional mix and finally the control and review

process.

He summarised with the following words of advice:-

1. There is a need for CREATIVITY to make sure

you are heard

2. Don’t be ‘woolly’ – be focused – ensure that you are clear about where you are going so

that you can communicate this internally and THEN to the outside world!

3. Don’t forget the needs of ALL customers

– i.e. Personnel, shareholders, stakeholders, customers, potential customers

4. Have some sort of plan – even a

side of A4 is better than no plan at all!

5. Don’t get hung up on the marketing speak or the models and theories.

Planning works as long as you keep its limitations in perspective!

6. Avoid ‘follow the leader strategies’ –

look for the gaps and go for them!

7. Work your plan – it is not for decoration – there are no academic marks

for effort! It should ‘live’

8. Ensure that you get the ‘buy in’ from all your stakeholders – this comes from

INVOLVING them in the process – measuring performance and recognising/ rewarding their and your successes!

9.

Know your competitors – know your competitors – know your competitors

10. Do regular ‘reality checks’ on

what your customers and market REALLY think about you – Do you ASSUME!

Don’t be afraid to fail – if at

first etc. It works for other successful organisations – with a little bit of encouragement and time it can work for you

too!

For a full transcript please contact BIL on

info@baxinteraction.co.uk or leave a comment below!

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BIL MD to talk at Very Early Lunch Club on 17th May

� Steve

Bax, the MD of BIL, will give a talk entitled “Marketing Planning that works!” at the Very Early Lunch Club in Bury St

Edmunds later this month.

� The venue is the Angel Hotel and the start time is 7.45am.

Steve will present

some tips on marketing planning that attendees can take away and apply within their own organisation immediately.

To

find out more and to book your place please visit http://www.memltd.com/?pageid=event&eventid=525

Bax Interaction is appointed by Europa Science to ensure the success

of its first conference

Bax Interaction Limited (BIL), has been appointed by Europa Science, a young publishing

company specialising in European scientific, technical and medical markets, to provide sales and marketing support to

ensure the success of its first conference.

The conference, entitled Machine Vision in European Manufacturing, is

the first of its kind and is aimed at all those involved in the purchase and specification of vision systems for use in

manufacturing industries across Europe. The conference is being staged by one of Europa Science’s publications, Imaging

and Machine Vision Europe, and is seen as a natural development of the high profile that this title has in the

sector.

This conference is endorsed by the UK Industrial Vision Association, supported by the European Machine

Vision Association and is targeted at a select audience of directors and senior managers from the manufacturing sector. An

all-inclusive package is offered to delegates to provide a first-class conference experience in a UK centre of

innovation.

The conference will be staged at St John’s College in Cambridge on the 13th and 14th September

2007.

World-class speakers on the subject of machine vision applications have already been secured from Daimler

Chrysler AG Group Research and the European Machine Vision Association with more to be added in the very near

future.

Commenting on the appointment, Steve Bax, the MD of BIL, said “ We are delighted to have been appointed to

assist in the successful delivery of this exciting new conference. This new event on the calendar is taking a refreshing

approach to adding value for the delegates by focusing on presenting real life experiences from those who have applied

vision systems to their manufacturing processes. This is very different from the more traditional trade conference approach

where the supply side speaks! The BIL team will provide the specialised sales and marketing support that Europa Science

needs to ensure that their first conference is a measurable success for the delegates and their companies, the speakers and

Europa Science itself.”
For more information on the Machine Vision in European Manufacturing Conference and Europa

Science please contact Warren Clark at warren.clark@europascience.com

alternatively visit www.imveurope.com/mvem

For more information on Bax

Interaction and how it can make marketing work for your organisation please contact Steve Bax at

href="mailto:steve@baxinteraction.co.uk">steve@baxinteraction.co.uk or call him on 01223 864011 alternatively visit the

site at www.baxinteraction.co.uk

ENDS

Bax Interaction Press Release

Cambridge strategic marketing

research specialist launches new website

Bax Interaction Limited (BIL), a Cambridge based business with a

refreshingly up to date approach to marketing research and strategy, has today launched its brand new website.

The

site highlights just some of the broad range of marketing expertise that BIL can apply to make your organisation’s

marketing work.

BIL provides a range of organisations with strategic marketing research that makes marketing work in

their sector. Its approach is one of cost effective research followed by strategic recommendations and then ongoing support

to ensure that the marketing activities work.

BIL’s philosophy is to be their client’s partners not just

consultants. Not only do they stay with their clients throughout the implementation stages they are always available to

advise, help and actually do the marketing work!

Commenting on BIL’s new website, Steve Bax, the MD, said “I am

delighted with the new website. It reflects the up to date thinking that BIL offers as well as providing a medium to

provide clients and non-clients alike with the interaction that is core to our marketing approach. There will be regular

comments on both business and marketing issues as well as events and news from our clients and BIL too. We would welcome

any comments that you would like to make about the site. Please have a look and either send comment direct to me or

alternatively you can post it in the categories area of the site!”

For more information on Bax Interaction and how

it can make marketing work for your organisation please contact Steve Bax at

href="mailto:steve@baxinteraction.co.uk">steve@baxinteraction.co.uk or call him on 01223 864011 alternatively visit the

site at www.baxinteraction.co.uk

Machine Vision in European Manufacturing Conference - 13th and 14th

September 2007 - St John’s College Cambridge

A NEW one and a half day conference for all those involved in the

purchasing and specification of vision systems for use in manufacturing across Europe.

• A full

  programme of application studies from blue-chip manufacturers

• Learn from their experience how to make

  significant improvements to the bottom line through quality control and improvement

• Meet suppliers and

  network with other vision users

• Fully inclusive package consisting of:- 2 nights accomodation in

  historic St John’s College including a conference dinner and refreshments during the days, a welcome drinks reception with

  excursions on the River Cam on traditional punts, parking and transfers (available at certain times from Cambridge Station

  and Stansted Airport)

• Bring your partner packages also available

For further information and

to book online visit www.imveurope.com/mvem

BOOK EARLY - THIS EXCLUSIVE

CONFERENCE IS LIMITED TO A MAXIMUM OF 100 PLACES

PEM sponsors the 8th Cambridge Enterprise Conference

The PEM

Group is sponsoring the Cambridge Enterprise Conference for the first time.

This new marketing approach for the firm

clearly positions PEM as a major provider of integrated accountancy and business services to the Cambridge� techology

sector.�

The� conference will take place at Churchill College, Cambridge, UK on Wednesday 5th September

2007.

� The theme for this year is “Growing Big Gorillas”
Why do so few European technology

businesses grow into large, world-beating ones? Is it because of differences in the business environment? Is it because

European and US entrepreneurs have different ambitions? Is Europe capable of producing the next Microsoft, Oracle or

Google? How do companies achieve substantial growth anyway, and how do they decide whether to sell to a big company or to

try to grow their own Big Gorilla?

The 8th Cambridge Enterprise Conference aims to discuss these questions and

others relating to the issue of growing large knowledge-based companies.

For more information on the conference

please visit

href="http://www.cambridgeenterpriseconference.co.uk/">www.cambridgeenterpriseconference.co.uk

For more

information on the services provided by PEM please visit www.pem.co.uk

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All comments welcome

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If you would like to post any comments

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