Unrepresentative samples led to GE polling miss, inquiry concludes | News

Mar 31, 2016

The report of the inquiry into the 2015 general election opinion polls has highlighted unrepresentative samples as the primary cause of the error.

Sourced through Scoop.it from: www.research-live.com

A fundamental error for researchers here. Not a great example for the research industry as a whole really. Hopefully, the recommendations will be followed closely next time.

See on Scoop.it – Marketing research and why it matters

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Unrepresentative samples led to GE polling miss, inquiry concludes | News

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