by marketr | Apr 13, 2016 | Training
Digital technology has facilitated communication in an unprecedented way. But, Nichola Kent-Lemon of Northstar asks, is there a dark side to our dependency?
Sourced through Scoop.it from: www.research-live.com
Some fascinating but very concerning themes are detailed here; social muting; social cleansing; bringing out my worst and maintaining the dream.
The artificial selfie crafted by designer Daniel Armengol Altayó is an interesting take on our increasing obsession with creating ‘ideal’ versions of ourselves online.
A very thought provoking feature.
See on Scoop.it – Cambridge Marketing Review
by marketr | Apr 13, 2016 | Training
Tesco has inched back into the black following its battle to turn around from the biggest loss in British corporate history.
The supermarket chain has posted a £162m pre-tax profit for the year ending 27 February, a dramatic swing from the £6.4bn loss it posted in 2015 on the back of heavy property writedowns.
Sourced through Scoop.it from: www.telegraph.co.uk
See on Scoop.it – marketing leadership and planning
by marketr | Apr 13, 2016 | Training
Tesco has inched back into the black following its battle to turn around from the biggest loss in British corporate history.
The supermarket chain has posted a £162m pre-tax profit for the year ending 27 February, a dramatic swing from the £6.4bn loss it posted in 2015 on the back of heavy property writedowns.
Sourced through Scoop.it from: www.telegraph.co.uk
See on Scoop.it – Cambridge Marketing Review
by marketr | Apr 12, 2016 | Training
The American Marketing Association identifies 7 major issues confronting the marketing industry.
Sourced through Scoop.it from: www.ama.org
See on Scoop.it – Cambridge Marketing Review
by marketr | Apr 12, 2016 | Training
Social media is part of people’s everyday lives and it’s time the market research industry recognised this, and used the data it offers to full effect, says Jess Owens.
Sourced through Scoop.it from: www.research-live.com
See on Scoop.it – Marketing research and why it matters
by marketr | Apr 12, 2016 | Training
Moody’s, the credit rating agency, has become the latest voice to join warnings about the health of the UK fashion retail sector.
Sourced through Scoop.it from: www.telegraph.co.uk
Evidence of market change here. Clothing and food retail being impacted. Growth in leisure spend. What would you do if you were responsible for Next’s marketing strategy?
See on Scoop.it – marketing leadership and planning
by marketr | Apr 8, 2016 | Training
Steve Rowe, Marks & Spencer chief executive, comments on the retailers performance after its long-suffering clothing division posts another slump in sales.
Sourced through Scoop.it from: www.telegraph.co.uk
Mr Rowe said that he had set his team a number of “exam questions” about the group’s clothing division as part of a strategic review that could lead to some of its clothing brands, such as Per Una, Classic, Indigo, Limited Edition and Autograph, being scrapped. Analysts have often criticised M&S’s plethora of brands as confusing for shoppers and a sign that the retailer does not have a clear idea of its core customer.
See on Scoop.it – marketing leadership and planning
by marketr | Apr 7, 2016 | Training
Most companies claim to support entrepreneurial behavior — but their employees are not so sure. The research speaks volumes: Only 20% of employees in an Accenture study said their managers encourage entrepreneurial ideas. Another survey showed that 70% of successful entrepreneurs developed their big idea while working at an established organization and then left to commercialize it on their own.
Sourced through Scoop.it from: hbr.org
See on Scoop.it – marketing leadership and planning
by marketr | Apr 6, 2016 | Training
Have you ever read a news article which quoted a lot of big numbers, yet you weren’t really sure what they meant or how to visualise them? Crawford Hollingworth looks at how to add meaning to numbers.
Sourced through Scoop.it from: www.research-live.com
Crawford Hollingworth says “… there are clear implications for any type of communication, whether to customers and consumers, researchers to respondents, or colleague to colleague.
For example, think hard about whether a recipient will be able to interpret and find meaning in a number or statistic you are giving them and if not, think about possible anchors you can use to illustrate a number and test them on others. Then follow the number with the phrase “To put this into perspective…”. If we are quoting figures on some form of communication a client is floating, would it help its impact to give people anchors to aid impact and comprehension? Whatever the number, it’s always possible to make it more meaningful for someone.”
See on Scoop.it – Marketing research and why it matters
by marketr | Apr 6, 2016 | Training
Smart Energy GB has been investigating what form smart ‘nudges’ could take in empowering people.
David Halpern, head of the Behavioural Insights Team, says that policy sometimes uses the E.A.S.T. formula for successful interventions: easy, attractive, social & timing.
Sourced through Scoop.it from: www.research-live.com
Smart Energy GB has been investigating what form smart ‘nudges’ could take in empowering people.
See on Scoop.it – Marketing research and why it matters
