Archive for January, 2016

Bias in the spotlight: the power of now | Opinion

Tuesday, January 26th, 2016

People tend to discount the future in favour of today, says Crawford Hollingworth in his latest blog on behavioural biases. 

Sourced through Scoop.it from: www.research-live.com

Laura Carstensen, Professor in Public Policy at Stanford University notes that we are simply not built to cope with thinking about the future:

"Humans are wired to live in the present, not plan for the future. Our evolutionary survival hinged on our adroitness in dealing with the problems of the here and now, not our ability to stock-pile resources and make plans for some vague distant future we might never enjoy. If anything, biology tells us to eat, drink and be merry, for tomorrow we die.”

See on Scoop.itMarketing research and why it matters

Research Live

Thursday, January 21st, 2016

The rise of the social media platform has allowed market researchers to tap into a new source of behaviour data explains Edwina Dunn in her look at changes in the 2000s.

Sourced through Scoop.it from: www.research-live.com

See on Scoop.itMarketing research and why it matters

Election polling errors blamed on ‘unrepresentative’ samples – BBC News

Tuesday, January 19th, 2016

The failure of pollsters to forecast the outcome of the general election was largely due to “unrepresentative” poll samples, an inquiry finds.

Sourced through Scoop.it from: www.bbc.co.uk

Not a good reflection on the research profession.

See on Scoop.itMarketing research and why it matters

We Learn More When We Learn Together

Thursday, January 14th, 2016

We rarely grow alone. In fact, some psychologists have made a compelling case that we only grow in connection with others. However, we don’t need to learn with others in formal training or development programs: we can architect our own opportunities to gain insight, knowledge, and skills that move us on an upward trajectory. We can have more control over our learning at work if we make building high-quality connections a priority.

 

Sourced through Scoop.it from: hbr.org

Good scoop by Kenneth Mikkelsen here. 

See on Scoop.itmarketing leadership and planning

Research budgets continue to fall | News

Thursday, January 14th, 2016

The latest Bellwether Report from the IPA has indicated a sharp downward revision to marketing budgets related to market research: the second consecutive fall. 

Sourced through Scoop.it from: www.research-live.com

A concerning piece of data on a number of levels. Research is about understanding where you are, what you should be doing and where you should be going. It is there to reduce uncertainty in organisations’ decision making. As the Lewis Carroll quote says: "If you don’t know where you are going, any road will get you there."

 

See on Scoop.itMarketing research and why it matters

A Comprehensive History of David Bowie in Commercials

Thursday, January 14th, 2016

Throughout Bowie’s legendary career, he and his songs appeared in countless ads for brands including Pepsi, Louis Vuitton, Tommy Hilfiger and Mercedes-Benz

Sourced through Scoop.it from: www.brandchannel.com

RIP Genius

See on Scoop.itCambridge Marketing Review

Co-op Bank and Wonga are most improved UK brands of 2015

Wednesday, January 13th, 2016

Banks and financial institutions account for half of Britain’s top 10 most
improved brands, according to the YouGov BrandIndex

Sourced through Scoop.it from: www.telegraph.co.uk

Top five UK brands according to YouGov for 2015 were:

1.Aldi 
2.Lidl 
3.BBC iPlayer 
4.John Lewis 
5.Dyson 

See on Scoop.itmarketing leadership and planning

2016 Preview: the biggest trends | News | Research

Wednesday, January 6th, 2016

We’ve looked back at 2015 and now it’s time to turn our sights to next year. In the first of our preview articles, we asked our panel what they thought would be the biggest trends in 2016.

Sourced through Scoop.it from: www.research-live.com

What does the future hold for marketing researchers? A number of suggestions from the Research panel here. I like; ‘thick data’, the ‘connection economy’, risks of disintermediation and the renewed focus on people.

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Twitter to allow 10,000-character tweets as it prepares to abandon famous limit

Wednesday, January 6th, 2016

Move generates instant disapproval from some users of social network

Sourced through Scoop.it from: www.telegraph.co.uk

See on Scoop.itCambridge Marketing Review