Archive for August, 2015

Quirkos updates text analysis solution | News | Research

Friday, August 21st, 2015

Researchers can now code PDF articles and group topics in new ways following demand from users.

Sourced through Scoop.it from: www.research-live.com

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Five UK firms make list of world’s 100 most innovative companies

Thursday, August 20th, 2015

Cambridge-based Arm Holdings takes fifth place in Forbes’ ranking of world’s top 100 companies, but there are no other UK firms in top 50

Sourced through Scoop.it from: www.telegraph.co.uk

Excellent placing for ARM. Concerning that there are not more UK companies in the top 100 however.

See on Scoop.itCambridge Marketing Review

Inside Amazon: Wrestling Big Ideas in a Bruising Workplace

Wednesday, August 19th, 2015

The company is conducting an experiment in how far it can push white-collar workers to get them to achieve its ever-expanding ambitions.

Sourced through Scoop.it from: www.nytimes.com

See on Scoop.itmarketing leadership and planning

Asda hits ‘nadir’ as sales tumble 4.7pc in second quarter

Wednesday, August 19th, 2015

The supermarket has endured the “worst storm in retail history”, boss Andy Clarke says

Sourced through Scoop.it from: www.telegraph.co.uk

Here is a real strategic challenge. What would you do if you were in Andy Clarke’s role? Where are there sustainable competitive advantages to be had in the UK food retail market? 

See on Scoop.itmarketing leadership and planning

Surveys and ‘the swipe’ | Comment | Research

Monday, August 17th, 2015

With the prevalence of the ‘swipe’ gesture in apps like Tinder, should researchers be incorporating this intuitive action into mobile surveys? Andrew Wiseman of ICM asks.

Sourced through Scoop.it from: www.research-live.com

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Young people use smartphones ‘every other minute’ | News | Research

Monday, August 10th, 2015

15-24 year olds use their mobile phones an average of 387 times throughout the day, compared with the adult average of 264 times.

Sourced through Scoop.it from: www.research-live.com

Sue Unerman, chief strategy officer at MediaCom says…“I expect that it will lead to the development of sophisticated use of second screen for advertisers. Every moment now is a point of sale and an opportunity to earn shares for a brand’s content or advertising if they deserve it.

“It will also gradually but profoundly change people’s expectations of communications from brands.”

See on Scoop.itCambridge Marketing Review

How Facebook is fuelling the growth of the super start-up

Monday, August 10th, 2015

A Facebook executive tells the Telegraph how the social network’s digital ecosystem helps app developers build billion-dollar companies from their basements – and why those sky-high valuations are justified

Sourced through Scoop.it from: www.telegraph.co.uk

"Nobody connects the dots when they see Airbnb, Uber and Spotify that Facebook is behind each of these companies." says Julien Codorniou, director of platform partnerships at Facebook, on how the social network is fuelling the rise of the super start-up.

See on Scoop.itCambridge Marketing Review

Smartphones: the digital drug we’re all addicted to | Comment | Research

Wednesday, August 5th, 2015

The breadth of roles smartphones now play in our lives means we’re highly dependent on them, yet research from UM London shows there’s also a fear of how we are managing the accompanying information overloading.

Sourced through Scoop.it from: www.research-live.com

 

Michael Brown states "Seven in 10 of us are concerned that smartphones are interrupting real-life conversations; six in 10 regret how much they’re distracting us from the real world; and six in 10 are worried about them permanently damaging the English language (no doubt through txt speak and emoji use)."

 

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