Half of UK homes turn to tablets
The tablet computer has established itself as a must-have device in just five years with more than half of UK homes now owning one.
Source: consumers.ofcom.org.uk
32 Inspiring B2B digital marketing case studies
Think digital marketing ROI is elusive? It’s time to think again as these 32 B2B digital marketing case studies provide some inspiring successes!
Source: www.businessesgrow.com
See on Scoop.it – Cambridge Marketing Review
Apple replaces Google as world’s most valuable brand | News | Research
Apple has seen a 67% year-on-year rise in its brand value to reach $247bn, according to the 2015 BrandZ Top 100 Most Valuable Global Brands list.
Source: www.research-live.com
Bias in the spotlight: change blindness | Comment | Research
Change blindness describes how we miss change that takes place when we look briefly away from a scene. Crawford Hollingworth describes the implications in his latest blog on behavioural biases.
Source: www.research-live.com
Very good article and video examples. The image that flickers is particularly tough. The ‘whodunnit’ shows just how hard it is to spot changes even when we are looking for them.
Restoring Humanity to Leadership
With recovery underway in many advanced economies, money is surging back into leadership development after the down-years of the recession. In 2013, companies spent an estimated worldwide total of US$45.5 billion on education for leaders at all levels.
Source: knowledge.insead.edu
Post-mortem for the pollsters | News | Research
‘A terrible night for us pollsters’ according to YouGov’s CEO Stephan Shakespeare. With the General Election exit polls, and eventual outcome, taking many by surprise, the focus today has turned to the polling.
Source: www.research-live.com
The political pollsters get it wrong again is the cry. The final polls detected an incorrect swing. There are many questions to be answered on how this type of polling is done as this article suggests. Many others appear to have misread this general election too though. Are there some fundamental, basic principles at work here in terms of human behaviour though? However hard we may try to decipher likely behaviour – and remove bias through sampling techniques and methodologies – we still often find a great difference between what people say and what they do.
What the Dalai Lama Taught Daniel Goleman About Emotional Intelligence
Two decades before Daniel Goleman first wrote about emotional intelligence in the pages of HBR, he met his holiness the 14th Dalai Lama at Amherst College, who mentioned to the young science journalist for the New York Times that he was interested in meeting with scientists. Thus began a long, rich friendship as Goleman became involved over the years in arranging a series of what he calls “extended dialogues” between the Buddhist spiritual leader and researchers in fields ranging from ecology to neuroscience. Over the next 30 years, as Goleman has pursued his own work as a psychologist and business thinker, he has come to see the Dalai Lama as a highly uncommon leader. And so he was understandably delighted when, on the occasion of his friend’s 80th birthday, he was asked to write a book describing the Dalai Lama’s compassionate approach to addressing the world’s most intractable problems.
Source: hbr.org
Bias in the spotlight: inattentional blindness | Comment | Research
Crawford Hollingworth turns his focus to inattentional blindness in his fifth blog in the series looking at behavioural economic biases.
Source: www.research-live.com
What do you see in these ads? Don’t read the article first!
How Big Data and the Internet of Things Create Smart Cities
The Internet of Things may be giving over to the Internet of Everything as more and more uses are dreamed up for the new wave of Smart Cities.
In the Internet…
Source: www.datasciencecentral.com
Fascinating to see how data is being used to make cities better for their residents.
See on Scoop.it – Cambridge Marketing Review
