BA retains ‘top consumer brand’ title | News | Research

British Airways has emerged as the UK’s top consumer brand for the second year in a row, according to the latest Consumer Superbrands survey.

Source: www.research-live.com

Superbrands results here. Top 5 consumer brands based on factors including quality, reliability and distinction are 

1. British Airways
2. Rolex
3. BBC
4. Microsoft
5. Nike

 

Top 5 B2B brands are

1. British Airways
2. Apple
3. Virgin Atlantic
4. Microsoft
5. Visa

See on Scoop.itMarketing research and why it matters

Why Business That Use ‘Big Data’ Make More Money (Infographic)

You have probably heard people talk about ‘big data.’ If your eyes start to glaze over when that term is mentioned, get your Big Data 101 Intro lesson here.

Source: www.entrepreneur.com

A good overview with some examples of where it can be used effectively given in the infographic. The analytics element in the centre which is just shown as a ball of energy in the visual is of most interest to those trying to understand how to use ‘Big Data’ perhaps?

See on Scoop.itmarketing leadership and planning