Archive for March, 2015

Heinz to merge with Kraft to create US food giant

Thursday, March 26th, 2015

Kraft shareholders will receive $16.50 a share and own 49pc of The Kraft Heinz Company in a mega-merger to create the fifth largest food and drink company in the world

Source: www.telegraph.co.uk

Suggested as the largest deal ever recorded in the food sector. 

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10 Principles of Organization Design

Tuesday, March 24th, 2015

 In the 18th annual PwC survey of chief executive officers, conducted in 2014, many CEOs anticipated significant disruptions to their businesses during the next five years as a result of external worldwide trends. One such trend, cited by 61 percent of the respondents, was an increasing number of competitors. The same number of respondents foresaw changes in customer behavior creating disruption. Fifty percent said they expected changes in distribution channels. As CEOs look to stay ahead of these trends, they recognize the need to change the organization’s design. But for that redesign to be successful, a company must make its changes as effectively and painlessly as possible, in a way that aligns with its strategy, invigorates employees, builds distinctive new capabilities, and makes it easier to attract customers.

 

Source: www.strategy-business.com

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In the last 30 seconds there were 1,565,880 Facebook likes.

Tuesday, March 24th, 2015

From tweets to likes, see how fast data is generated every second on the internet in this interactive visualization.

Source: pennystocks.la

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Future is about people data not big data says Unilever’s Mathieu | News | Research

Thursday, March 12th, 2015

Unilever’s global senior vice-president of marketing, Marc Mathieu said data science will change the way marketing is done, as he discussed the changing marketing landscape at yesterday’s ISBA conference.

Source: www.research-live.com

Steve Bax’s insight:

Matthieu talks about "how marketing is no longer about creating a myth and telling it – the old TV advertising model – but about finding a truth and sharing it."

16 million views to www.allthingshair.com sounds very good but it would be interesting to know what attributable increase in added value for Unilever will or did these generate .

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Future is about people data not big data says Unilever’s Mathieu | News | Research

Thursday, March 12th, 2015

Unilever’s global senior vice-president of marketing, Marc Mathieu said data science will change the way marketing is done, as he discussed the changing marketing landscape at yesterday’s ISBA conference.

Source: www.research-live.com

Matthieu talks about "how marketing is no longer about creating a myth and telling it – the old TV advertising model – but about finding a truth and sharing it."

16 million views to www.allthingshair.com sounds very good but it would be interesting to know what attributable increase in added value for Unilever will or did these generate .

See on Scoop.itMarketing research and why it matters

Facebook opens its data firehose | News | Research

Thursday, March 12th, 2015

The launch of topic data, an analytics tool developed with DataSift, will allow a select group to access Facebook’s data for marketing insights.

Source: www.research-live.com

Potential for more representative insight on brands, events etc.. from Facebook here. 

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Charles Handy on Qualities of Vision and Leadership

Tuesday, March 10th, 2015

Charles Handy speaks at Leadership All-Stars in downtown Los Angeles during the Drucker Centennial celebration. Charles is a globally renowned business expert and is often regarded as Britain’s greatest management thinker. He has been an executive, a theorist, a management thinker and a student of business all his life.

 

Source: www.youtube.com

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10 questions insight managers must ask about ad effectiveness | Comment | Research

Monday, March 9th, 2015

Detailed understanding of how and when people multi-screen is vital for ad effectiveness says Millward Brown’s Amanda Phillips.

Source: www.research-live.com

Ten critical questions to answer.

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Apple aims to break new ground with Watch

Monday, March 9th, 2015

Apple Watch set to be unveiled in California, with the top-of-the-range model priced at $10,000

Source: www.telegraph.co.uk

To be unveiled today.

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BA retains ‘top consumer brand’ title | News | Research

Tuesday, March 3rd, 2015

British Airways has emerged as the UK’s top consumer brand for the second year in a row, according to the latest Consumer Superbrands survey.

Source: www.research-live.com

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