Archive for February, 2015

Dear David Potts, here’s how to get Morrisons back on track – Telegraph

Friday, February 27th, 2015

The Telegraph’s retail editor, Graham Ruddick, writes an open letter to new Morrisons chief executive David Potts on how he can turn the company around

Source: www.telegraph.co.uk

Here are some strategic marketing challenges for those that like them on a Friday. There is a real life marketing planning case study happening here. Some good suggestions are made for David Potts by Graham Ruddick in his letter. Some questions for all marketers are worth thinking about. What is Morrisons value proposition? What should it be? What should their positioning be? What are their core competences and how can they gain competitive advantage from them? How could they add value though innovation? What are the leadership, cultural and structural challenges they face in the period of change that will be inevitable ahead? Food for thought. 

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Brands ‘should encourage consumers to complain about marketing’ | News | Research

Wednesday, February 25th, 2015

New research suggests that brands should make it easier for consumers to complain about their one-to-one marketing, in order to earn greater consumer trust and increase marketing effectiveness.

Source: www.research-live.com

Interesting to see the Anglian Group – Home Improvements company – involved in undertaking this research. The report can be downloaded from http://futurefoundation.net/complaints/

 

See on Scoop.itMarketing research and why it matters

Lego is world’s most powerful brand | News | Research

Friday, February 20th, 2015

Lego has overtaken Ferrari to be crowned the world’s most powerful brand, coming top in brand valuation and strategy consultancy Brand Finance’s Brand Strength Index.

Source: www.research-live.com

Always interesting to see brand metrics tables. Apple achived the highest brand value every recorded. Twitter the fastest growing brand nearly tripling in brand value in a year. The full list link is worth looking at. 

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Is Your Leadership Style Right for the Digital Age?

Friday, February 20th, 2015

Advancement in digital technologies has disrupted everything, including leadership styles.

 

Employees want more ownership rather than to follow instruction; customers want to participate in the marketing and development process; and leaders are finding that open and agile organizations are able to maneuver more effectively than organizations where all insight and direction comes from the top. In short, the autocratic Commander, whether brilliant or misguided, just won’t cut it anymore.

 

 

Source: knowledge.wharton.upenn.edu

More on how the world is changing and organisations and their leaders must adapt. 

See on Scoop.itmarketing leadership and planning

Microsoft embraces Python, Linux in new big data tools

Friday, February 20th, 2015

Continuing its quest to make Microsoft Azure comfy for the non-Windows world, Microsoft just launched a preview of its Hadoop-based cloud tool (HDInsight) that runs on Linux.

Source: gigaom.com

News on Microsoft’s big data tools.

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Surveys and big data are ‘complementary, not competing data sources’, says task force | News | Research

Monday, February 16th, 2015

The AAPOR’s big data task force has released a report outlining its recommendations for for the use of big data in relation to survey research.

Source: www.research-live.com

Interesting report from the AAPOR here. Exciting ;times for the research industry ahead. 

See on Scoop.itMarketing research and why it matters

Using marketing analytics to drive superior growth | McKinsey & Company

Wednesday, February 11th, 2015

Companies have so many analytical options at their disposal that they often become paralyzed, defaulting to just one approach. A McKinsey & Company article.

Source: www.mckinsey.com

An excellent article discovered when looking at the Google interview on McKinsey Quarterly. Key messages for all marketers in here on how to maximise Marketing ROI through integrated analytics approaches. Best approaches suggested are: Marketing Mix Modelling (MMM), Heuristics such as Reach, Cost, Quality (RCQ) and emerging approaches such as attribution modelling. Highly recommended read.

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IBM – What is Hadoop? – Bring the power of Hadoop to the enterprise with IBM

Tuesday, February 10th, 2015

Source: www-01.ibm.com

For those that don’t know a useful explanation from IBM in text and video formats. 

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Infographic: Big Data and Analytics Trends for 2015

Tuesday, February 10th, 2015

Here is the summary of latest trends in Big data and analytics for 2015 which points to real-world progress that is been happening around.

Source: blog.aureusanalytics.com

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Do you take the blue pill or the red pill? by Kenneth Mikkelsen | Drucker Society Europe Blog

Friday, February 6th, 2015

Source: www.druckerforum.org

Excellent article by Kenneth Mikkelsen here. "You take the blue pill, the story ends here, you wake up and believe whatever you want to believe. You take the red pill…and I’ll show you just how deep the rabbit hole goes." Leaders need to allow themselves to see how deep the rabbit hole goes.

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