Archive for January, 2015

The value of a like | Features | Research

Thursday, January 29th, 2015

Gathering significant social media support is cause for celebration, but how can that value be assessed? Celina Burnett of Ohal offers some pointers using a case study from Reckitt Benckiser.

Source: www.research-live.com

Sound measurement principles here. Also, the importance of recognising that each organisation’s measures of success may be different. Above all, it is vital to measure more than just ‘likes’.

See on Scoop.itCambridge Marketing Review

German privacy regulator imposes €1,300,000 fine on insurance giant Debeka – Marketinglaw

Thursday, January 29th, 2015

Source: www.marketinglaw.co.uk

Never before, has a German supervisory authority stressed so clearly the need for proper data protection management. All companies which process customer or employee data on a large scale should put their organisation to the test – the best way to avoid fines and publicity for data protection violations.

See on Scoop.itCambridge Marketing Review

Apple results show biggest company profits in history – Telegraph

Wednesday, January 28th, 2015

IPhone maker posts biggest profits ever reported by a company, equivalent to $8.3m profit every hour of the day

Source: www.telegraph.co.uk

What can you say? A profit of $18bn in the final three months of last year – the most any business has made in a quarter, ever.

See on Scoop.itCambridge Marketing Review

Online accounts for 39% of entertainment retail | News | Research

Monday, January 26th, 2015

Amazon took one in every four pounds spent on physical music, games and video in Britain in the run up to Christmas this year with online shopping now making up 39% of all transactions in the sector according to Kantar Worldpanel.

Source: www.research-live.com

Some good news at least for Tesco in here from a pre-Christmas entertainment sales viewpoint.

See on Scoop.itMarketing research and why it matters

Marketing activity shows strong start to the year | News | Research

Friday, January 23rd, 2015

The headline Global Marketing Index (GMI), an indicator of the state of the global marketing industry, is up by 2.6 points on the December figure.

Source: www.research-live.com

All media except digital and mobile experienced a fall in budget allocations according to this research data. 

See on Scoop.itMarketing research and why it matters

HMV reclaims its position as Britain’s biggest music retailer – Telegraph

Friday, January 16th, 2015

HMV enjoys rise in Christmas sales to overtake Amazon as number one in physical music, while sales of vinyls reach highest level since the mid-1990s

Source: www.telegraph.co.uk

HMV rises again. Vinyl sales up 170% to the highest levels since the mid 90′s. Some positive news.

See on Scoop.itCambridge Marketing Review

Osborne pockets 70pc of your petrol bill as oil price continues to fall – Telegraph

Tuesday, January 13th, 2015

George Osborne is again under pressure to cut petrol duty as rate of tax on fuel hits 70pc for first time in almost six years

Source: www.telegraph.co.uk

A reminder of the amount of duty motorists in the UK pay on fuel – 76.25p per litre to the treasury… but there is pressure from North Sea drillers to reduce taxation there too.

See on Scoop.itmarketing leadership and planning

How Black Friday is changing Christmas spending – Telegraph

Monday, January 12th, 2015

Research from Visa shows Black Friday is making shoppers spend earlier – but not necessarily more

Source: www.telegraph.co.uk

Some comment that Black Friday could be harming not helping retailers. The sector winners and losers over the December period are interesting too.

See on Scoop.itmarketing leadership and planning

Data incompetence contributed to ‘under-performing campaigns’ in 2014 | News | Research

Saturday, January 10th, 2015

New research claims that 75% of marketing strategies in 2014 under-performed, partially due to marketers’ incorrect use of data leading to poor decisions.

Source: www.research-live.com

See on Scoop.itmarketing leadership and planning

Data incompetence contributed to ‘under-performing campaigns’ in 2014 | News | Research

Saturday, January 10th, 2015

New research claims that 75% of marketing strategies in 2014 under-performed, partially due to marketers’ incorrect use of data leading to poor decisions.

Source: www.research-live.com

Ouch. Some damning comment on marketers here. 

See on Scoop.itMarketing research and why it matters