Archive for December, 2014

North Sea oilfields ‘near collapse’ after price nosedive – Telegraph

Friday, December 19th, 2014

Warning over the future of North Sea oil comes as Iran and Saudi Arabia bicker over the falling price of crude

Source: www.telegraph.co.uk

Key issue for the marketing macro environment.

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North Sea oilfields ‘near collapse’ after price nosedive – Telegraph

Friday, December 19th, 2014

Warning over the future of North Sea oil comes as Iran and Saudi Arabia bicker over the falling price of crude

Source: www.telegraph.co.uk

Key issue for the macro marketing environment. 

See on Scoop.itmarketing leadership and planning

2014 Review: The most significant developments | Features | Research

Thursday, December 18th, 2014

In the first of five review articles, members of the research community look back on the most significant developments of the past 12 months.

Source: www.research-live.com

An excellent review article by Research-live here. A must read for any marketer! What are the significant developments mentioned here? : Self-service offerings from organisations such as Zappistore,the rise and rise of mobile, ‘real-time everything – linked to the strength of mobile – the industry getting to grips with big data "This was the year where we really started to understand what our data trails can tell us about consumers. Not just what we do but how we feel, our intentions, our attitudes. The promise of what data can deliver is starting to become more tangible.‚ÄĚColinStrong, Head of Industry, GfK

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London overtaking Oxbridge domination

Thursday, December 18th, 2014

London universities are breaking up the traditional dominance of Oxford and Cambridge, according to official figures on research excellence.

Source: www.bbc.co.uk

Interesting research.

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Facial reactions points to John Lewis’ penguin’s popularity | News | Research

Wednesday, December 17th, 2014

John Lewis’ Monty the Penguin ad is the most compelling Christmas ad among those of UK high street retailers according to a study measuring people’s facial reactions.

Source: www.research-live.com

Interesting research findings on emotional reactions to Christmas advertising. Would pre-testing have been an idea for H&M perhaps?

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Second screen ad synching predicted to grow rapidly in 2015 | News | Research

Tuesday, December 16th, 2014

PredictConsumers will see more TV ads backed up with reminder and reinforcement messages on digital devices, according to predictions from Millward Brown.

Source: www.research-live.com

Prediction from Millward Brown for 2015. Triggered ads enabled by listening technology. Clear links to previous research data on how viewing habits have changed. 

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Retail parks reel from rise of online shopping – FT.com

Friday, December 12th, 2014

The rise of internet shopping has hurt out-of-town retail parks more than the high street, research has found. Retail parks have the highest percentage of premises vacant for three years or more, and many may never be reoccupied, according to an

Source: www.ft.com

The impact of internet shopping on retail parks and the suggestion that click and collect services are the least like to suffer are key points here. Major changes in the UK marketing environment are happening right now.

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The top 25 places to work in the UK. Does your company make the list? – Telegraph

Wednesday, December 10th, 2014

Google is voted number one for its ‘cool culture’ and ‘offices to die for’, followed by John Lewis

Source: www.telegraph.co.uk

Top three – Google, John Lewis and Microsoft. For Google: culture, people and trust given to employees cited as key.

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One in three ‘don’t trust MR industry to safeguard personal data’ | News | Research

Wednesday, December 10th, 2014

New research from GRBN also revealed that 36% of people worldwide are “very concerned” that their personal data might be misused.

Source: www.research-live.com

48% in the Americas is concerning too. Low levels of trust in the research industry is always a concern. 

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Shoppers are sold on the online revolution – Telegraph

Tuesday, December 9th, 2014

Almost a third of the clothes, furniture and appliances we buy online, figures show – but some websites are buckling under the strain

Source: www.telegraph.co.uk

"The times they are (definitely) a-changing". Confirmation, if any was needed, that online shopping is hugely popular. Some fascinating statistics here on Black Friday volumes, the popularity of shopping for shoes on line which is surprising, and the sheer amount of furniture being purchased via this channel. Well worth reading. 

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