Archive for November, 2014

What Maslow’s Hierarchy Won’t Tell You About Motivation

Thursday, November 27th, 2014

Despite the popularity of Maslow’s Hierarchy, there is not much recent data to support it. Contemporary science — specifically Dr. Edward Deci, hundreds of Self-Determination Theory researchers, and thousands of studies — instead points to three universal psychological needs. If you really want to advantage of this new science – rather than focusing on a pyramid of needs – you should focus on: autonomy, relatedness, and competence.

Source: hbr.org

An interesting viewpoint on Maslow scooped by Kenneth Mikkelsen. The core principles of Maslow’s Hierarchy remain both valid and important for leaders to understand in addition to this, in my view. .  

See on Scoop.itmarketing leadership and planning

Facebook still dominates social networking but teen frequency falling | News | Research

Thursday, November 27th, 2014

Facebook remains the number one global network but half of members in the UK and US are using it less frequently than they previously did, according to GlobalWebIndex research.

Source: www.research-live.com

Some very interesting research findings from GWI on social networking trends here. Further evidence of shifting patterns in usage. A very useful report for all marketers.

See on Scoop.itMarketing research and why it matters

Apple is now worth more than $700bn – Telegraph

Wednesday, November 26th, 2014

Apple’s market cap hit a record high of $700bn when markets opened on Tuesday

Source: www.telegraph.co.uk

Has to be a scoop for Marketing Leadership. Things are looking positive for Apple with expectations that it will sell more products in the Christmas quarter this year than it did in the whole of 2010.

See on Scoop.itmarketing leadership and planning

The dangers of DIY research | Comment | Research

Tuesday, November 25th, 2014

The advent of social media has led to a proliferation of poorly-executed DIY research, says Cherry Taylor of Dynamic Markets. She believes it’s time for market researchers to take a stand.

Source: www.research-live.com

A challenging article on the continuing risks of using DIY research for content marketing. The six deadly sins are well worth reading for any marketing professional. 

See on Scoop.itMarketing research and why it matters

Coca-Cola to release expensive milk that will ‘rain money’ – Telegraph

Tuesday, November 25th, 2014

Soft drinks giant Coca-Cola is branching out into milk, and believes its low sugar version will ‘rain money’

Source: www.telegraph.co.uk

Interesting product development strategy from Coca-Cola. ‘Premiumised’? milk at twice the price.

See on Scoop.itmarketing leadership and planning

Don’t blame a change in shopping habits, Britain’s supermarkets just got it so wrong – Telegraph

Friday, November 21st, 2014

Tesco, Asda, Sainsbury’s and Morrisons are suffering from falling sales in their supermarkets, but strategic blunders, rather than a change in shopping habits, is at the centre of their problems

Source: www.telegraph.co.uk

Some real food for thought here. No pun intended!

See on Scoop.itmarketing leadership and planning