Archive for October, 2014

FOBO is new FOMO, says Facebook research | News | Research

Wednesday, October 15th, 2014

‘Fear of being offline’ is the new ‘fear of missing out’ for millennials, according to first outputs from company’s new insight unit, Facebook IQ.

Source: www.research-live.com

Nothing earth shattering here for anyone who interacts with young people but certainly interesting to see the extent of change in behaviour.

See on Scoop.itMarketing research and why it matters

Business Transformation: People. Process. Results.

Wednesday, October 15th, 2014

Business transformation has taken hold across the broad corporate landscape, and there is a correlation between a formal process and transformation itself. Companies that have a formal process are more vigilant about assessing their business and operating models against their business strategy and are more active in transformation. 

Source: images.forbes.com

Another very good scoop from Kenneth Mikkelsen here. Key ‘take aways’ for me are the reinforcement of some of the core principles of effective change within organisations. The research identifies the importance of elements such as: alignment of corporate culture, structure and early integration of metrics to the process. Although the shift is clearly to emergent rather than planned ‘seismic’ Kurt Lewin type change, the need for John Kotter’s eight steps can still be seen in the issues from this recent study. There are some valuable findings on culture, decentralised companies and the need for collaboration across functions here too. 

See on Scoop.itmarketing leadership and planning

Amazon launches same-day pick-up services – Telegraph

Wednesday, October 15th, 2014

Amazon customers can now order online in the morning and pick up the same afternoon

Source: www.telegraph.co.uk

Customer focused strategy in action.

See on Scoop.itmarketing leadership and planning

Europeans more reticent on smartwatch functionality | News | Research

Wednesday, October 15th, 2014

From tickets to travel to monitoring sports performance, consumers around the world are seeing opportunities in data use via smartwatches according to an international study from GfK.

Source: www.research-live.com

The GfK survey found that Americans and Chinese people were more open to using smartwatches as identity cards and payment systems than Europeans. Germans showed least interest in using them for mobile payments. Interesting to see where the early adopters are likely to be. 

See on Scoop.itMarketing research and why it matters

Edwina Dunn warns of data skills crisis in marketing | News | Research

Friday, October 10th, 2014

Edwina Dunn, CEO of Starcount and founder and former CEO of dunnhumby, has warned of a crisis situation in the marketing because not enough talent is entering the industry with data skills.

Source: www.research-live.com

 A major issue for the future, if this is the case, given the sheer volume of data marketers need to analyse to make key decisions. 

See on Scoop.itMarketing research and why it matters

Beware the Angry Birds

Friday, October 10th, 2014

The digital revolution has dramatically shifted the balance of power from companies to their critics. Although big firms deploy armies of PR flacks, anyone with a smartphone and a socialmedia account now has the same power to reach a global audience.

 

Source: www.economist.com

Very good scoop by Kenneth Mikkelsen here. Some interesting comment in the article by Eric Dezenhall, an American crisis-management consultant, who has lots of practical advice. He tells CEOs to restrict the view into their glass houses: avoid the “reply all” function on their e-mail; think twice before sending any strongly worded message. He warns against one-size-fits-all approaches to crises: the common prescription to come clean quickly and fully sometimes stokes the fire. 

See on Scoop.itmarketing leadership and planning

64% of companies fail to integrate customer and employee feedback | News | Research

Thursday, October 9th, 2014

Just 36% of companies wholly or partially integrate data from customer experience and employee engagement programmes, according to new research.

Source: www.research-live.com

Small sample but concerning findings nonetheless. 

See on Scoop.itMarketing research and why it matters

Shoppers have ‘lost trust’ in supermarket pricing says new Morrisons chairman – Telegraph

Wednesday, October 8th, 2014

Morrisons new chairman Andy Higginson says shoppers have turned to Aldi and Lidl after losing faith in the “big four”

Source: www.telegraph.co.uk

Andy Higginson said ",,,The marketing dialogue has astonished me. it is the big four talking to each other, not their customers." A cautionary note for all marketer to keep the focus on the customer at all times. 

See on Scoop.itmarketing leadership and planning

Brands must use social media to engage younger consumers | News | Research

Tuesday, October 7th, 2014

Almost three times more young consumers (16- to 24-year-olds) than the 55+ age group claimed a brand’s ability to engage with them in social media was important to them.

Source: www.research-live.com

Interesting data but again the other side of the data is worth looking at. Nearly 60% of older consumers say using online comms is important to them. Still a significant proportion. Segmentation, targeting and positioning for effective communications remains as important as ever in today’s markets.

See on Scoop.itMarketing research and why it matters

Just 24% of marketers use quantitative data to inform brand changes | News | Research

Monday, October 6th, 2014

Chopping and changing brand properties based purely on personal judgement can “destroy brand memory structure and promote competitor brands”, according to new research.

Source: www.research-live.com

Worrying lack of research when changing brand properties highlighted in this survey. Brand attributes are important and should not be changed purely on subjective judgement. As always, the market needs to be effectively researched to assist in the decision making process.

See on Scoop.itMarketing research and why it matters