Archive for August, 2014

Number of followers a brand has is now ‘irrelevant’ | News | Research

Wednesday, August 27th, 2014

More than half of Britain’s adult population engaged in social media do little to increase brand interest, according to new segmentation research from Kantar Media TGI.

Source: www.research-live.com

See on Scoop.itCambridge Marketing Review

Number of followers a brand has is now ‘irrelevant’ | News | Research

Wednesday, August 27th, 2014

More than half of Britain’s adult population engaged in social media do little to increase brand interest, according to new segmentation research from Kantar Media TGI.

Source: www.research-live.com

Interesting research from Kantar here. it clearly demonstrates the importance of not just looking at accepted metrics to determine how valuable consumers are. There is also appears some good insight here in terms of the age of those that will engage with brands. The ‘valuable’ segment group ‘ is likely to be older’ the research suggests.

See on Scoop.itMarketing research and why it matters

“Big data and data protection” paper from ICO – Marketinglaw

Wednesday, August 27th, 2014

Big data is clearly on the radar for regulators and the fact that the ICO has issued a 50 page report indicates the importance.

The Paper, however, is on the whole balanced and recognises that big data is not always bad (as the media sometimes suggests) and that privacy and big data can be compatible by going back to basic privacy principles.

Many of the points and issues raised in the paper are not new but reinforce that the existing privacy rules continue to apply. One area which may be challenging to apply in practice will be getting consent where required and coming up with innovative means for notification.

Source: www.marketinglaw.co.uk

Good review by Sue Gold at Osborne Clarke in their excellent ‘marketinglaw; feed. 

See on Scoop.itMarketing research and why it matters

Announcing a New Suite of Business Tools for Brands on Instagram

Friday, August 22nd, 2014

At Instagram, we’re always looking to inspire and empower brands to create beautiful and engaging imagery that resonates with our community of more than 200 million worldwide.
We’ve heard from brands…

Source: blog.business.instagram.com

Instagram announces a new set of brand awareness analytics tools. The aim is to provide powerful insight for decision making including posting timing, impressions, reach and engagement. 

See on Scoop.itMarketing research and why it matters

Scottish referendum campaign divides opinion | News | Research

Tuesday, August 12th, 2014

Scottish voters are increasingly anxious about independence and there is a renewed sense of Britishness, according to ScotCen Social Research’s report.

Source: www.research-live.com

Some interesting insight here and also demonstration of probability based sampling in action

See on Scoop.itMarketing research and why it matters

Northstar wins RA Summer Exhibition study | News | Research

Tuesday, August 12th, 2014

The consultancy has been commissioned by the Royal Academy to conduct an ethnography study on its annual Summer Exhibition.

Source: www.research-live.com

Interesting to see an ethnography study being used here to frame future discussions around the experience of art which a social context.

See on Scoop.itMarketing research and why it matters

Survey Priming & Timing: Small Changes Can Have a Big Impact on Bias | SurveyMonkey Blog

Monday, August 4th, 2014

Learn how survey priming and when you send your survey can affect the quality of your data and lead to bias. It’s about survey question order and timing.

Source: www.surveymonkey.com

Interesting blog from SurveyMonkey on survey methodology here. Good food for thought for survey designer and fieldworkers. 

See on Scoop.itMarketing research and why it matters

Data Privacy Issues – Microsoft ordered to hand over emails on Dublin server. What does this mean for UK Businesses? – Quest Cloud Solutions Ltd

Monday, August 4th, 2014

Data Privacy Issues – Think your data is safe on Microsoft’s 365 platform just because it’s housed in the Dublin datacentre? Think again…

Source: www.questcloudcomputing.co.uk

More on the EU vs US data storage issues in this blog from Ryan Hughes. Makes for interesting if concerning reading about privacy. 

See on Scoop.itMarketing research and why it matters

Dancing the legal limbo around US/EU data transfers | data protection law & policy | the newsletter for data protection professionals

Monday, August 4th, 2014

Data Protection Law and Policy: Dancing the legal limbo around US/EU data transfers

Source: www.e-comlaw.com

Data transfer between the EU and US – a minefield.

See on Scoop.itMarketing research and why it matters

Google Analytics arrives on the small screen | News | Research

Friday, August 1st, 2014

Google Analytics now available on iPhone, following Android launch earlier this year.

Source: www.research-live.com

Good news. 

See on Scoop.itCambridge Marketing Review