Archive for July, 2014

New edition of MRS Code of Conduct now available  | Market Research Society

Tuesday, July 29th, 2014

Source: www.mrs.org.uk

The new MRS code comes into effect on the 1st September 2014. It includes some important changes to align the industry yet more closely to the increasing need for transparency and consent in collection and use of personal data. It includes six new definitions and five new rules. Well worth reading.

See on Scoop.itMarketing research and why it matters

58% of UK consumers ‘unconcerned’ about data sharing | News | Research

Monday, July 28th, 2014

Proportion unconcerned about how much data they share with brands rises to 68% among 18-24 year olds, according to research.

Source: www.research-live.com

Interesting research from Webtrends on personal data sharing with brands. Securing volunteered data using offers or discounts also appears to be working to a point. What is of note is that despite the headline, there is still some wariness over what data consumers will share and with whom. Just 5% would share ‘detailed’ information such as address or income level with a charity, for example. 

 

It is always important to consider the other side of the statistics too. ‘More than half’ are not concerned about data sharing so are just under half (42%) concerned? As with all research data a degree of healthy scepticism is always good. 

See on Scoop.itMarketing research and why it matters

Calling all CEOs: It’s time to join Twitter

Wednesday, July 16th, 2014

Being a CEO on Twitter today is comparable to playing a game without an opponent. Fewer than 30 per cent of Fortune 500 CEOs are active Twitter users. This figure is astounding. I say this because Twitter, for all of its unique attributes, is the most powerful global communications tool in existence for business, government, and opinion leaders worldwide. Many business leaders have shunned Twitter. This needs to change.

Source: www.theglobeandmail.com

Another interesting scoop from Kenneth Mikkelsen. Food for thought.