Archive for August, 2013

Bax to run a segmentation workshop at the isbi schools conference for Prep Schools

Tuesday, August 6th, 2013

As a school’s marketer, what’s your greatest challenge?

The isbi schools Marketing and Admissions Conference for Prep Schools 2013 is to be held at St. George’s, Ascot on the 20th September 2013.

The focus for this year’s conference is – Differentiate Innovate Influence Engage

The theme

“Successful organisations are realising that the traditional ways of differentiating from the competition no longer propel growth, but will simply allow parity with the competition. The demand on schools to be seen to stand out from the crowd, identify their unique selling point and develop a competitive positioning has never been greater.

This year’s conference will tackle three specific areas of differentiation, with a focus on practical solutions and transportable knowledge. We know that schools are struggling to articulate what makes them the ideal choice for their target market….” ┬áisbi schools

Steve Bax, MD of Bax Interaction. will deliver a workshop entitled

How to segment your target market for the best results

For more details on the workshop click here