Archive for April, 2013

SNAP Surveys Summer Camp 2013

Friday, April 19th, 2013

19th June – 12th September 2013

Snap Summer Camp is a series of 10 free webinars taking place between the 19th June and 12th September 2013. They will be covering the principles and practice of questionnaire design, report writing, analysis and insight.

Last year over 600 delegates attended the Snap Summer Camp webinar series. Join SNAP this year for more hints, tips and interactive Q&A sessions.


Steve Bax from Bax Interaction will be delivering the following session:-

Designing engaging questionnaires to deliver high response rates

Wednesday 19th June 2013 14:00 – 14:45 UK BST / 09:00 US EDT

Presenter: Steve Bax, Managing Director of research company Bax Interaction and tutor at Cambridge Marketing College.

The webinar will explore the key principles behind effective questionnaire design. Steve will discuss current thinking on how best to engage potential respondents and improve completion rates.

Steve will cover the following aspects of designing engaging questionnaires:

  • Key design principles. The fundamentals of good questionnaire design
  • Ensuring relevance to the audience
  • Selection of delivery mechanisms
  • Question and response construction
  • Initial engagement
  • Layout
    • Instructions, use of sections, sequencing, routing, piping and response mechanisms.
    • Which response mechanisms to use for which audiences?
  • Use of video, images and documents as stimuli
  • The mix of closed and open questions to use
  • Volunteered versus market research questioning
  • The importance of pilot testing
Register for Snap Summer Camp 2013


When you click on the register link you’ll be taken to the WebEx webinar system where you will be able to choose which Snap Summer Camp webinars you want to register for.

Tip: To register for more than one event, click on the relevant boxes on the left hand side of the WebEx registration screen and then click register – you will only need to enter your details once.