Bax Interaction and training4performance have formed a strategic alliance to offer the market unrivalled business and marketing training services.

The skills of each business are highly complementary and by joining forces they are able to meet the exacting training and development needs of all organisations.

training4performance is a ‘business skills’ training company specialising in bespoke, client-specific staff development programmes and training courses. Due to the individual tailoring process these offer real added value and an unrivalled learning experience for the client and its employees.

training4performance’s partners have a vast collective experience in all areas of Business-to-Business, Business-to-Consumer, FMCG and Retail training and development.

Bax Interaction provides specialist training in the marketing arena and has the same business ethos towards delivering in-house programmes. This synergy is key to the decision to form a strategic alliance to the mutual benefit of both existing and future clients.

Ray Hunt, Partner at training4performance, commented “Both or our businesses take a genuinely consultative approach to working with our clients. training4performance’s approach is to work with client organisations to identify specific training and development needs, and then provide a simple but comprehensive solution in the form of a written proposal inclusive of development objectives, programme content, fees, timescales and logistics of delivery.”

“Our development programmes are interactive, relevant, engaging and cutting-edge, utilising best-practice tools and materials. Clients who have experienced what we have to offer recognise that our value lies in our ability to really understand their business. Working with Bax Interaction will enable us to broaden our reach and widen the range of training and consultancy services we can both provide. The key aim of the alliance is to help to make your organisation work more efficiently and effectively in its chosen markets”

Commenting on the reason for the strategic alliance Steve Bax, the MD of Bax Interaction, said “Training and people development is at the heart of improving organisational performance. There is a good reason why ‘People’ is one of the 7P’s of marketing. People based objectives are critical to effective business and marketing strategy. This alliance enables us to support our clients in making these objectives happen and to be the best in their field”

For more information on Bax Interaction, training4performance, this new alliance and how it can improve the effectiveness of your organisation please contact Steve Bax or call him on 01223 864011 today

A Competitor intelligence service

– an individually tailored, cost-effective, monthly market intelligence reporting service.

After many years spending time in organisations of all shapes and sizes, monitoring competitive activity appears to be a haphazard activity for many of us! We are often clear about what is happening within our organisation and also what are customers needs are but somehow it seems that who are key competitors are and what they are doing is not seen as so important.

This service is aimed at those organisations who know they need to monitor what is going on from a competitive perspective but don’t have the time or people to do it!

A clear monthly report gives an overview of market and competitive activity and a set of recommendations for actions to be taken, where appropriate.

Don’t be overtaken by your competitors - keep your eyes on their activities with this service so you can stay ahead or overtake them!

For more detail download the presentation below…

Competitive Intelligence Service

To find out more call Steve on 01223 864011 or send an enquiry here

Marketing Action Planning – A 3 step, cost effective, way to effectively match a given organisation’s capabilities to its marketplace(s)

Bax Interaction continues to focus on services that make client organisations’ marketing work.

These include:-

• Diagnostic marketing research. Depth interviews and focus groups to deliver actionable insight.
• Creating strategic marketing, corporate and internal communications plans and advising on implementation
• In-house, marketing training programmes
• Marketing and business advice on an ongoing basis to client organisations. This often includes assisting with recruitment and selection, one to one mentoring and recommending new approaches and agencies.

Now BIL has honed its offering into two core solutions to meet the needs of most organisations in understanding how to make marketing work for them!

There are two, scalable, core solutions for organisations of all shapes and sizes. These have been developed from market feedback and can be tailored to match the exact needs of a given organisation.

The first is a 3 step marketing action planning solution.

Step 1 Provides an analysis of the current situation
Step 2 Marketing research to provide insight on any knowledge gaps
Step 3 A marketing plan to address the agreed, identified priorities

Many clients will take Step 1 to inform their thinking and then review their overall aims prior to embarking on steps 2 and 3.
A presentation showing the features and benefits of each step can be downloaded and viewed here…

BIMAP - Bax Interaction Marketing Action Planning

To find out more now - call Steve on 01223 864011 or complete the enquiry form here

The Market Research Society Code of Conduct changes come into effect today.

It will be interesting to see what impact the changes made to the use of incentives will have especially.

It is no longer acceptable for organisations to use their own products or services as incentives for participation in research.

The reasons for this change are well documented by the Society and were needed to keep the distinction between research and direct marketing clear.

There are those who would argue, however, that those participating in research are not stupid and recognise that providing an incentive that is at cost to an organisation is both sensible from a budgetary perspective and a way of building a relationship with an existing or prospective customer.

The counter to this of course is the nasty taste of selling under the guise of research or ’sugging’ as it is known.

The jury is out. Will the perception of the research industry be further impacted by this change?

We will see.

Steve delivered a talk on ‘How to achieve more in your work and personal life’ at a CIM branch workshop on personal effectiveness in March 2010.

The interactive session covered; How we spend our time each day, common problems with managing our time, the importance of planning and prioritising our activities, some top tips for being more effective at work, how to manage your ‘desk’ or workspace, how to deal with the ‘time wasters’, when to do those ‘minor’ tasks and some top tips for better use of your personal time.

Steve stressed that time is our most precious commodity - we can’t buy more of it and once it is gone we can’t get it back! So, we need to make the most of it!

He concluded with the quote that was recently pulled out of the cobwebs earlier this year by Chris Evans on Radio 2 - “If you keep doing what you’ve always done, you’ll always get what you always got!”

Perhaps you need to do things differently!

Time - making the most of it

status on the 1st July 2007 following the completion of two consecutive years continuing professional development (in

addition to his previous demonstration of theoretical knowledge and practical expertise).

The Chartered Institute of

Marketing (CIM) says “Having Chartered Marketer status demonstrates that you practise the highest professional marketing

standards by keeping your marketing knowledge and skills current.”

Steve has been a full member of the CIM since

1990 and is also an active member of the Market Research Society.

He commented ” I am delighted to be able to use

the Chartered Marketer designation. Marketing can be seen as something of a ‘black art’ and I believe that is vital to

demonstrate its professional standing to those that work in other fields! It is especially important to show your

commitment to keeping your knowledge and skills up to date when you are working with various clients and sectors delivering

strategy, research, mentoring and training.”

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