Archive for the ‘Marketing communications and media’ Category

Small but mighty: the power of passion communities

Friday, June 2nd, 2017


Tuesday, April 25th, 2017

The European Commission’s draft Regulation on Privacy and Electronic Communications introduces stronger privacy rules for electronic communications

Tuesday, January 17th, 2017

Advertising delivers seven-fold return on investment

Monday, January 16th, 2017

Young people ‘easily duped’ by sponsored content

Friday, November 25th, 2016

Twitter has a negative vibe and a nebulous purpose – no wonder nobody wants to buy it – says James Quinn

Thursday, October 20th, 2016

Facebook is launching a social network for the office

Wednesday, October 12th, 2016

How to design engaging questionnaires webinar mp4

Thursday, July 18th, 2013

Summer Camp Banner


You can view the SNAP Surveys summer camp webinar delivered by Steve Bax here.

“This webinar explored the key principles behind effective questionnaire design. Steve discussed current thinking on how best to engage potential respondents and improve completion rates.” SNAP

You can view other Summer Camp webinars from SNAP here.

Bax Interaction adds a new dimension to its services

Thursday, June 14th, 2012


The Cambridge based marketing research, strategy and training consultancy Bax Interaction Limited, has added a new dimension to its services and a new member to its team.

The company, which has an impressive track record of improving marketing effectiveness for its clients, has welcomed Chartered Marketer Pippa Corbett as Marketing Projects Director.  Pippa, an experienced marketer with a strong background in the professional services, not for profit, technology and fresh produce sectors, joins the Bax Interaction team to strengthen the strategic marketing audit, analysis and marketing planning service and to bring a new dimension of ‘managing marketing projects’ to the mix.

With extensive local and market knowledge, Bax Interaction brings specialist expertise to assist organisations in the East Anglia area with marketing audits and research through to strategy planning, training and mentoring and the implementation of identified marketing tactics.

Says Managing Director Steve Bax, “We are delighted to welcome Pippa who brings extensive experience of the marketing audit process, implementation of strategic marketing plans and managing marketing projects to the team. With this added dimension, we can offer a unique service from tailored research and analysis of your target market, strategy realignment and development of your marketing planning and training and development of your core marketing personnel.  As a team we have the capacity and capability to ensure your marketing is working effectively”.

It doesn’t just stop there though.   At Bax Interaction, the team stays involved to ensure marketing works by helping clients to source and manage communications providers, mentoring marketing team members to ensure they are fully bought in and understanding of their roles and regular plan measurement and review sessions to ensure that the objectives are achieved.

Pippa Corbett joins Bax Interaction as Marketing Projects Director


Does market research pay in today’s economic climate?

Thursday, June 14th, 2012



“Good quality market research pays today more than ever before” says market research expert Steve Bax, MD of Bax Interaction.

“With more and more businesses vying for market share in tough economic times, good market research can make the difference in positioning your business as a brand leader, understanding customers to give you the edge, creating a USP or identifying an opportunity. But many businesses do not realise the money that they are wasting when putting out sub-standard and ill-thought-through questionnaires.”

To tackle the problem head on, Steve’s Cambridge based marketing research, strategy and training consultancy has launched a brand new questionnaire improvement service called the Quest that can enable marketers to double the response rates on existing questionnaires or surveys.

Bax Interaction offers their skills and expertise, both as practitioners and teachers of marketing research, to marketers to enable them to improve the design, layout and methodology of their questionnaires to dramatically improve response rates and data quality.

Steve Bax, MD, continued “The bottom line is that using a poorly designed questionnaire is a waste of time for everyone involved. For example, ambiguous or double barrelled questions not only put off the respondent but cannot possibly provide clear answers for the organisation asking them. This creates a vicious circle where the organisation involved concludes that research does not deliver the answers they need and respondents get frustrated with the process and stop participating.”


The Quest service provides organisations with a fast, low cost, professional evaluation of a draft or existing questionnaire in the form of an actionable, diagnostic report.  The report covers all key aspects of questionnaire based research, and recommends actionable improvements to be made to the questionnaire itself as well as to the delivery method and approach to be used. This means that the survey process can be significantly improved and better decisions can be made as a result of the responses gained.

Accessing the Quest service could not be easier. A brief enquiry by email to Bax Interaction will trigger a call from them to gather the key details they need. A diagnostic report with clear recommendations will be sent back via email within 2 working days.

The Quest service is delivered by Josephine and Steve from the Bax Team


The service costs from just £150 + VAT ( for up to 10 questions)  – a small price to pay for actionable advice, when you need it, that is guaranteed to directly improve questionnaire effectiveness.

As an introductory offer Bax Interaction is offering the first 5 organisations who contact them before the end of July 2012 a free Quest report in return for a testimonial on how it has worked for them….*