Solution two of two!

A Competitor intelligence service

– an individually tailored, cost-effective, monthly market intelligence reporting service.

After many years spending time in organisations of all shapes and sizes, monitoring competitive activity appears to be a haphazard activity for many of us! We are often clear about what is happening within our organisation and also what are customers needs are but somehow it seems that who are key competitors are and what they are doing is not seen as so important.

This service is aimed at those organisations who know they need to monitor what is going on from a competitive perspective but don’t have the time or people to do it!

A clear monthly report gives an overview of market and competitive activity and a set of recommendations for actions to be taken, where appropriate.

Don’t be overtaken by your competitors - keep your eyes on their activities with this service so you can stay ahead or overtake them!

For more detail download the presentation below…

Competitive Intelligence Service

To find out more call Steve on 01223 864011 or send an enquiry here

One of two core marketing solutions

Marketing Action Planning – A 3 step, cost effective, way to effectively match a given organisation’s capabilities to its marketplace(s)

Bax Interaction continues to focus on services that make client organisations’ marketing work.

These include:-

• Diagnostic marketing research. Depth interviews and focus groups to deliver actionable insight.
• Creating strategic marketing, corporate and internal communications plans and advising on implementation
• In-house, marketing training programmes
• Marketing and business advice on an ongoing basis to client organisations. This often includes assisting with recruitment and selection, one to one mentoring and recommending new approaches and agencies.

Now BIL has honed its offering into two core solutions to meet the needs of most organisations in understanding how to make marketing work for them!

There are two, scalable, core solutions for organisations of all shapes and sizes. These have been developed from market feedback and can be tailored to match the exact needs of a given organisation.

The first is a 3 step marketing action planning solution.

Step 1 Provides an analysis of the current situation
Step 2 Marketing research to provide insight on any knowledge gaps
Step 3 A marketing plan to address the agreed, identified priorities

Many clients will take Step 1 to inform their thinking and then review their overall aims prior to embarking on steps 2 and 3.
A presentation showing the features and benefits of each step can be downloaded and viewed here…

BIMAP - Bax Interaction Marketing Action Planning

To find out more now - call Steve on 01223 864011 or complete the enquiry form here

April Fool?

The Market Research Society Code of Conduct changes come into effect today.

It will be interesting to see what impact the changes made to the use of incentives will have especially.

It is no longer acceptable for organisations to use their own products or services as incentives for participation in research.

The reasons for this change are well documented by the Society and were needed to keep the distinction between research and direct marketing clear.

There are those who would argue, however, that those participating in research are not stupid and recognise that providing an incentive that is at cost to an organisation is both sensible from a budgetary perspective and a way of building a relationship with an existing or prospective customer.

The counter to this of course is the nasty taste of selling under the guise of research or ’sugging’ as it is known.

The jury is out. Will the perception of the research industry be further impacted by this change?

We will see.

Following up proposals or customer activity with qualitative

research really does work.

Find out what prospects or customers really think.

Speak to BIL today.

Bax Interaction and Doontime make web marketing work for

href="http://www.pemtechnology.co.uk">PEM Technology

Following the launch of the new service announced earlier

this year Bax Interaction in partnership with Doontime has

created a brand new site for the new sector based service launched on the 5th September by PEM Technology.

href='http://www.baxinteraction.co.uk/blog/?attachment_id=37' rel='attachment wp-att-37' title='PEM Technology Home

alt='PEM Technology Home Page' />

The site features a number of innovations including a fully integrated

forum, news articles and website seamlessly linked and driven by separate software ‘engines’.

This is the first

site of this kind that has been created by Doontime and aims to reflect the up to date focussed approach that PEM

Technology is taking by launching a specialist set of services for the technology sectors.

Commenting on the

completion and launch of the site, Chris Walklett, Head of PEM Technology, commented

“ Because of the nature of

this new service line and the type of user, we wanted a website which had a technology focussed feel to it but with a

flexible and interactive platform. Under the direction of Steve Bax at BIL, Doontime created the PEM Technology site and

had it up and running ready for its launch at the Cambridge Enterprise Conference. There was a lot of work involved, and a

rather tight and immovable deadline, but as Steve knows our business and our staff well, we achieved our objective and are

delighted with the outcome.”

Visit the new site at www.pemtechnology.co.uk

and see for yourself!

To find out more about PEM Technology please explore their

href="http://www.pemtechnology.co.uk">site or contact Chris direct on 01223 728258.

New marketing research and information category

This area

will feature articles, news and comment on this critical area to all organisations

Any comments or questions are

welcome here!