Archive for the ‘News’ Category

See our new ‘Credentials’ presentation

Tuesday, April 25th, 2017


Bax Interaction offers Thomas International Psychometric Assessments as part of its leadership development and coaching services

Thursday, April 20th, 2017

Our MD, Steve Bax, has completed training with Thomas International and is an accredited practitioner for HPTI (High Potential Trait Indicator) and a certified user of TEIQue (Trait Emotional Intelligence Questionnaire).

TEIQue is an emotional intelligence assessment designed to help individuals to understand and manage: their emotions; how well they interpret and deal with the emotions of others and how they use this knowledge to manage relationships.

HPTI helps identify leadership potential by exploring an individual’s personality traits and provides an insight into how suited they may be for a given job role or position such as senior executive leadership.

Steve talks to Kiran Kapur on Cambridge Marketing Radio about the TEIQue assessment.

The Six Coolest Offices In The UK

Tuesday, February 14th, 2017

The European Commission’s draft Regulation on Privacy and Electronic Communications introduces stronger privacy rules for electronic communications

Tuesday, January 17th, 2017

Advertising delivers seven-fold return on investment

Monday, January 16th, 2017

A round-up of data privacy related news | marketinglaw

Tuesday, January 3rd, 2017

How Artificial Intelligence Will Redefine Management

Friday, December 16th, 2016

Tim Cook claims record demand for Apple Watch after research shows 71pc decline

Wednesday, December 7th, 2016

End of the supermarket queue? Amazon opens futuristic shop with no tills or cashiers

Tuesday, December 6th, 2016

Bax Interaction launches ‘Discovery’ customer journey workshops

Thursday, December 1st, 2016

We have just launched Discovery workshops. These in-house workshops are designed to help organisations to discover how they can develop their marketing strategy to effectively match customers’ and potential customers’ needs.
In just one day, we will facilitate a group of up to 10 personnel to chart the customer journey to discover what the key stages are from the customers’ viewpoint. The aim is to understand the interactions that are most important to customers and then to identify how well the organisation meets their expectations in each case.

Once the journey has been charted, the organisation can test its assumptions internally before validating the stages with the market through external research. Following this, a final map can be created and justified marketing strategies can be developed and implemented. This approach enables the organisation to focus on the areas where it needs to be most proactive with its marketing activities.

The key outputs from our Discovery workshops are visible immediately: the attendees are more engaged with understanding how they can impact positively on the customer experience; obvious changes to marketing activities can be made straight away having an early impact on return on marketing investment; market research needs can be clearly identified and customer interactions can be improved.

Read more about our workshops here.

We have grown our core marketing research and strategy offerings over the last eleven years to include leadership development; coaching and mentoring and corporate training. We have the specialist expertise to assist organisations both locally and internationally, ranging from small businesses to large corporate clients.

Discovery workshops have been developed to enable both new and existing clients to develop effective marketing strategies that meet both market and organisational expectations.

To discuss how a Discovery workshop could help your organisation please get in touch with us now.

For more videos on our workshops please visit our YouTube channel