A new alliance with training4performance is announced. Tailored business and marketing training now available.

Bax Interaction and training4performance have formed a strategic alliance to offer the market unrivalled business and marketing training services.

The skills of each business are highly complementary and by joining forces they are able to meet the exacting training and development needs of all organisations.

training4performance is a ‘business skills’ training company specialising in bespoke, client-specific staff development programmes and training courses. Due to the individual tailoring process these offer real added value and an unrivalled learning experience for the client and its employees.

training4performance’s partners have a vast collective experience in all areas of Business-to-Business, Business-to-Consumer, FMCG and Retail training and development.

Bax Interaction provides specialist training in the marketing arena and has the same business ethos towards delivering in-house programmes. This synergy is key to the decision to form a strategic alliance to the mutual benefit of both existing and future clients.

Ray Hunt, Partner at training4performance, commented “Both or our businesses take a genuinely consultative approach to working with our clients. training4performance’s approach is to work with client organisations to identify specific training and development needs, and then provide a simple but comprehensive solution in the form of a written proposal inclusive of development objectives, programme content, fees, timescales and logistics of delivery.”

“Our development programmes are interactive, relevant, engaging and cutting-edge, utilising best-practice tools and materials. Clients who have experienced what we have to offer recognise that our value lies in our ability to really understand their business. Working with Bax Interaction will enable us to broaden our reach and widen the range of training and consultancy services we can both provide. The key aim of the alliance is to help to make your organisation work more efficiently and effectively in its chosen markets”

Commenting on the reason for the strategic alliance Steve Bax, the MD of Bax Interaction, said “Training and people development is at the heart of improving organisational performance. There is a good reason why ‘People’ is one of the 7P’s of marketing. People based objectives are critical to effective business and marketing strategy. This alliance enables us to support our clients in making these objectives happen and to be the best in their field”

For more information on Bax Interaction, training4performance, this new alliance and how it can improve the effectiveness of your organisation please contact Steve Bax or call him on 01223 864011 today

Solution two of two!

A Competitor intelligence service

– an individually tailored, cost-effective, monthly market intelligence reporting service.

After many years spending time in organisations of all shapes and sizes, monitoring competitive activity appears to be a haphazard activity for many of us! We are often clear about what is happening within our organisation and also what are customers needs are but somehow it seems that who are key competitors are and what they are doing is not seen as so important.

This service is aimed at those organisations who know they need to monitor what is going on from a competitive perspective but don’t have the time or people to do it!

A clear monthly report gives an overview of market and competitive activity and a set of recommendations for actions to be taken, where appropriate.

Don’t be overtaken by your competitors - keep your eyes on their activities with this service so you can stay ahead or overtake them!

For more detail download the presentation below…

Competitive Intelligence Service

To find out more call Steve on 01223 864011 or send an enquiry here

One of two core marketing solutions

Marketing Action Planning – A 3 step, cost effective, way to effectively match a given organisation’s capabilities to its marketplace(s)

Bax Interaction continues to focus on services that make client organisations’ marketing work.

These include:-

• Diagnostic marketing research. Depth interviews and focus groups to deliver actionable insight.
• Creating strategic marketing, corporate and internal communications plans and advising on implementation
• In-house, marketing training programmes
• Marketing and business advice on an ongoing basis to client organisations. This often includes assisting with recruitment and selection, one to one mentoring and recommending new approaches and agencies.

Now BIL has honed its offering into two core solutions to meet the needs of most organisations in understanding how to make marketing work for them!

There are two, scalable, core solutions for organisations of all shapes and sizes. These have been developed from market feedback and can be tailored to match the exact needs of a given organisation.

The first is a 3 step marketing action planning solution.

Step 1 Provides an analysis of the current situation
Step 2 Marketing research to provide insight on any knowledge gaps
Step 3 A marketing plan to address the agreed, identified priorities

Many clients will take Step 1 to inform their thinking and then review their overall aims prior to embarking on steps 2 and 3.
A presentation showing the features and benefits of each step can be downloaded and viewed here…

BIMAP - Bax Interaction Marketing Action Planning

To find out more now - call Steve on 01223 864011 or complete the enquiry form here

April Fool?

The Market Research Society Code of Conduct changes come into effect today.

It will be interesting to see what impact the changes made to the use of incentives will have especially.

It is no longer acceptable for organisations to use their own products or services as incentives for participation in research.

The reasons for this change are well documented by the Society and were needed to keep the distinction between research and direct marketing clear.

There are those who would argue, however, that those participating in research are not stupid and recognise that providing an incentive that is at cost to an organisation is both sensible from a budgetary perspective and a way of building a relationship with an existing or prospective customer.

The counter to this of course is the nasty taste of selling under the guise of research or ’sugging’ as it is known.

The jury is out. Will the perception of the research industry be further impacted by this change?

We will see.

Making the most of your time. Achieving more…

Steve delivered a talk on ‘How to achieve more in your work and personal life’ at a CIM branch workshop on personal effectiveness in March 2010.

The interactive session covered; How we spend our time each day, common problems with managing our time, the importance of planning and prioritising our activities, some top tips for being more effective at work, how to manage your ‘desk’ or workspace, how to deal with the ‘time wasters’, when to do those ‘minor’ tasks and some top tips for better use of your personal time.

Steve stressed that time is our most precious commodity - we can’t buy more of it and once it is gone we can’t get it back! So, we need to make the most of it!

He concluded with the quote that was recently pulled out of the cobwebs earlier this year by Chris Evans on Radio 2 - “If you keep doing what you’ve always done, you’ll always get what you always got!”

Perhaps you need to do things differently!

Time - making the most of it

Bax Interaction and Doontime make web marketing work for

href="http://www.pemtechnology.co.uk">PEM Technology

Following the launch of the new service announced earlier

this year Bax Interaction in partnership with Doontime has

created a brand new site for the new sector based service launched on the 5th September by PEM Technology.

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alt='PEM Technology Home Page' />

The site features a number of innovations including a fully integrated

forum, news articles and website seamlessly linked and driven by separate software ‘engines’.

This is the first

site of this kind that has been created by Doontime and aims to reflect the up to date focussed approach that PEM

Technology is taking by launching a specialist set of services for the technology sectors.

Commenting on the

completion and launch of the site, Chris Walklett, Head of PEM Technology, commented

“ Because of the nature of

this new service line and the type of user, we wanted a website which had a technology focussed feel to it but with a

flexible and interactive platform. Under the direction of Steve Bax at BIL, Doontime created the PEM Technology site and

had it up and running ready for its launch at the Cambridge Enterprise Conference. There was a lot of work involved, and a

rather tight and immovable deadline, but as Steve knows our business and our staff well, we achieved our objective and are

delighted with the outcome.”

Visit the new site at www.pemtechnology.co.uk

and see for yourself!

To find out more about PEM Technology please explore their

href="http://www.pemtechnology.co.uk">site or contact Chris direct on 01223 728258.

Bax Interaction’s MD, Steve Bax, was awarded Chartered Marketer

status on the 1st July 2007 following the completion of two consecutive years continuing professional development (in

addition to his previous demonstration of theoretical knowledge and practical expertise).

The Chartered Institute of

Marketing (CIM) says “Having Chartered Marketer status demonstrates that you practise the highest professional marketing

standards by keeping your marketing knowledge and skills current.”

Steve has been a full member of the CIM since

1990 and is also an active member of the Market Research Society.

He commented ” I am delighted to be able to use

the Chartered Marketer designation. Marketing can be seen as something of a ‘black art’ and I believe that is vital to

demonstrate its professional standing to those that work in other fields! It is especially important to show your

commitment to keeping your knowledge and skills up to date when you are working with various clients and sectors delivering

strategy, research, mentoring and training.”

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alt='charteredmarketer2007_colour.jpg' />

BIL MD to talk at Very Early Lunch Club on 17th May

� Steve

Bax, the MD of BIL, will give a talk entitled “Marketing Planning that works!” at the Very Early Lunch Club in Bury St

Edmunds later this month.

� The venue is the Angel Hotel and the start time is 7.45am.

Steve will present

some tips on marketing planning that attendees can take away and apply within their own organisation immediately.

To

find out more and to book your place please visit http://www.memltd.com/?pageid=event&eventid=525

Bax Interaction is appointed by Europa Science to ensure the success

of its first conference

Bax Interaction Limited (BIL), has been appointed by Europa Science, a young publishing

company specialising in European scientific, technical and medical markets, to provide sales and marketing support to

ensure the success of its first conference.

The conference, entitled Machine Vision in European Manufacturing, is

the first of its kind and is aimed at all those involved in the purchase and specification of vision systems for use in

manufacturing industries across Europe. The conference is being staged by one of Europa Science’s publications, Imaging

and Machine Vision Europe, and is seen as a natural development of the high profile that this title has in the

sector.

This conference is endorsed by the UK Industrial Vision Association, supported by the European Machine

Vision Association and is targeted at a select audience of directors and senior managers from the manufacturing sector. An

all-inclusive package is offered to delegates to provide a first-class conference experience in a UK centre of

innovation.

The conference will be staged at St John’s College in Cambridge on the 13th and 14th September

2007.

World-class speakers on the subject of machine vision applications have already been secured from Daimler

Chrysler AG Group Research and the European Machine Vision Association with more to be added in the very near

future.

Commenting on the appointment, Steve Bax, the MD of BIL, said “ We are delighted to have been appointed to

assist in the successful delivery of this exciting new conference. This new event on the calendar is taking a refreshing

approach to adding value for the delegates by focusing on presenting real life experiences from those who have applied

vision systems to their manufacturing processes. This is very different from the more traditional trade conference approach

where the supply side speaks! The BIL team will provide the specialised sales and marketing support that Europa Science

needs to ensure that their first conference is a measurable success for the delegates and their companies, the speakers and

Europa Science itself.”
For more information on the Machine Vision in European Manufacturing Conference and Europa

Science please contact Warren Clark at warren.clark@europascience.com

alternatively visit www.imveurope.com/mvem

For more information on Bax

Interaction and how it can make marketing work for your organisation please contact Steve Bax at

href="mailto:steve@baxinteraction.co.uk">steve@baxinteraction.co.uk or call him on 01223 864011 alternatively visit the

site at www.baxinteraction.co.uk

ENDS

Bax Interaction Press Release

Cambridge strategic marketing

research specialist launches new website

Bax Interaction Limited (BIL), a Cambridge based business with a

refreshingly up to date approach to marketing research and strategy, has today launched its brand new website.

The

site highlights just some of the broad range of marketing expertise that BIL can apply to make your organisation’s

marketing work.

BIL provides a range of organisations with strategic marketing research that makes marketing work in

their sector. Its approach is one of cost effective research followed by strategic recommendations and then ongoing support

to ensure that the marketing activities work.

BIL’s philosophy is to be their client’s partners not just

consultants. Not only do they stay with their clients throughout the implementation stages they are always available to

advise, help and actually do the marketing work!

Commenting on BIL’s new website, Steve Bax, the MD, said “I am

delighted with the new website. It reflects the up to date thinking that BIL offers as well as providing a medium to

provide clients and non-clients alike with the interaction that is core to our marketing approach. There will be regular

comments on both business and marketing issues as well as events and news from our clients and BIL too. We would welcome

any comments that you would like to make about the site. Please have a look and either send comment direct to me or

alternatively you can post it in the categories area of the site!”

For more information on Bax Interaction and how

it can make marketing work for your organisation please contact Steve Bax at

href="mailto:steve@baxinteraction.co.uk">steve@baxinteraction.co.uk or call him on 01223 864011 alternatively visit the

site at www.baxinteraction.co.uk