Archive for the ‘Partners’ Category

What our clients say – Prospect Research

Wednesday, March 27th, 2013


Prospect Research recently worked with Steve Bax on one of our client’s market research projects, which incorporated managing and facilitating a focus group.  As an outsourced facilitator, it was essential that Steve became familiar with the project, understood the main objectives, and worked well within the Prospect Research team.  His attention to detail, strong facilitation techniques and detailed final report was key to the project’s success.  I would have no hesitation recommending  Bax Interaction to anyone else wanting support with their market research.”


Beth Walthew, Director, Prospect Research Ltd.

December 2011

Bax Interaction fine tunes its own marketing with a brand new website

Tuesday, June 28th, 2011

Bax Interaction’s new in tune website goes live today!

Bax Interaction, a Cambridge based marketing research, strategy and training consultancy, has launched a brand new website to clearly articulate its key services and showcase its capabilities.
The new site launched today has been created by Nextnorth using new platform technology, graphics and site map.

The previous site had been in place since 2007 and was seen by the company as increasingly dated and out of alignment with current web and marketing thinking. Its extensive use of Flash meant that there were problems viewing it on any Apple based devices and some of the other ways in which the site worked did not meet current best practice.

A key objective for the new site is to reposition the company to more closely match its capabilities to the needs and wants of its marketplace. The overall aims of the business are to fine tune the marketing strategies and activities of its clients. This is shown visually in the imagery used within the site. For example, a set of bass guitar tuners on the homepage shows the tuning aspects of the company’s services as well as being a clear link to the musical passions of the company’s MD, the importance of accuracy and adjustment are depicted in kitesurfing and surfing imagery and the need for marketing research to be highly-targeted and focused is shown by an archer on one of the new services pages ‘The Quest’(a fast, cost effective, questionnaire checking service).

A further objective was to bring some personality into the design to avoid it looking like yet another corporate marketing consultancy site.

Steve Bax explained the scale of the task set for the web design agency. “This was a tough brief for Andrew Clark at Nextnorth to undertake. The need to bring the personalities of the people involved together with the services being provided is not easy from a design perspective. I think that Andrew has achieved exactly what was envisaged from the original brief. The use of imagery that reflects both the nature of the services being offered and some of my personal passions, that are reflected in the ethos of the company, brings the site to life and clearly shows why Bax Interaction is different.”

Andrew Clark from Nextnorth said “Steve presented us with an interesting challenge of communicating Bax Interaction’s core business competencies through a vibrant and highly personal interface. We are delighted that the new website delivers on this objective as well as providing a flexible platform to expand the company’s business reach through the use of social media and targeted online services.”

Unusually for a marketing consultancy website, there are a number of guarantees being offered to reflect the confidence that the company has in its services. Bax Interaction is prepared to guarantee that following its recommendations will result in measurable, improved marketing effectiveness.

As a specialist marketing company openly averse to what it calls “should do” marketing this is a clear endorsement by Bax Interaction of the importance of having an effective, up to date website in the promotional mix.

Bax Interaction and training4performance combine resources to deliver an unrivalled business and marketing training service for your organisation

Friday, August 27th, 2010

A new alliance with training4performance is announced. Tailored business and marketing training now available.

Bax Interaction and training4performance have formed a strategic alliance to offer the market unrivalled business and marketing training services.

The skills of each business are highly complementary and by joining forces they are able to meet the exacting training and development needs of all organisations.

training4performance is a ‘business skills’ training company specialising in bespoke, client-specific staff development programmes and training courses. Due to the individual tailoring process these offer real added value and an unrivalled learning experience for the client and its employees.

training4performance’s partners have a vast collective experience in all areas of Business-to-Business, Business-to-Consumer, FMCG and Retail training and development.

Bax Interaction provides specialist training in the marketing arena and has the same business ethos towards delivering in-house programmes. This synergy is key to the decision to form a strategic alliance to the mutual benefit of both existing and future clients.

Ray Hunt, Partner at training4performance, commented “Both or our businesses take a genuinely consultative approach to working with our clients. training4performance’s approach is to work with client organisations to identify specific training and development needs, and then provide a simple but comprehensive solution in the form of a written proposal inclusive of development objectives, programme content, fees, timescales and logistics of delivery.”

“Our development programmes are interactive, relevant, engaging and cutting-edge, utilising best-practice tools and materials. Clients who have experienced what we have to offer recognise that our value lies in our ability to really understand their business. Working with Bax Interaction will enable us to broaden our reach and widen the range of training and consultancy services we can both provide. The key aim of the alliance is to help to make your organisation work more efficiently and effectively in its chosen markets”

Commenting on the reason for the strategic alliance Steve Bax, the MD of Bax Interaction, said “Training and people development is at the heart of improving organisational performance. There is a good reason why ‘People’ is one of the 7P’s of marketing. People based objectives are critical to effective business and marketing strategy. This alliance enables us to support our clients in making these objectives happen and to be the best in their field”

For more information on Bax Interaction, training4performance, this new alliance and how it can improve the effectiveness of your organisation please contact Steve Bax or call him on 01223 864011 today