Archive for the ‘Customer journey workshops’ Category

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Tuesday, April 25th, 2017

ABOUT BAX INTERACTION CAMBRIDGE

Bax Interaction launches ‘Discovery’ customer journey workshops

Thursday, December 1st, 2016

We have just launched Discovery workshops. These in-house workshops are designed to help organisations to discover how they can develop their marketing strategy to effectively match customers’ and potential customers’ needs.
In just one day, we will facilitate a group of up to 10 personnel to chart the customer journey to discover what the key stages are from the customers’ viewpoint. The aim is to understand the interactions that are most important to customers and then to identify how well the organisation meets their expectations in each case.

Once the journey has been charted, the organisation can test its assumptions internally before validating the stages with the market through external research. Following this, a final map can be created and justified marketing strategies can be developed and implemented. This approach enables the organisation to focus on the areas where it needs to be most proactive with its marketing activities.

The key outputs from our Discovery workshops are visible immediately: the attendees are more engaged with understanding how they can impact positively on the customer experience; obvious changes to marketing activities can be made straight away having an early impact on return on marketing investment; market research needs can be clearly identified and customer interactions can be improved.

Read more about our workshops here.

We have grown our core marketing research and strategy offerings over the last eleven years to include leadership development; coaching and mentoring and corporate training. We have the specialist expertise to assist organisations both locally and internationally, ranging from small businesses to large corporate clients.

Discovery workshops have been developed to enable both new and existing clients to develop effective marketing strategies that meet both market and organisational expectations.

To discuss how a Discovery workshop could help your organisation please get in touch with us now.

For more videos on our workshops please visit our YouTube channel

What are the ten steps used in ‘Discovery’ workshops? Steve Bax gives the details.

Thursday, December 1st, 2016

What is the customer journey?

Thursday, December 1st, 2016

Steve Bax talks about what Bax Interaction does

Thursday, December 1st, 2016