Why marketing training matters.
In today’s uncertain
business environment, the importance of all personnel understanding why marketing is critical to success is
vital.
Talk to Steve Bax at BIL to find out how a tailored programme can meet the specific needs of your
organisation.
Following up proposals or customer activity with qualitative
research really does work.
Find out what prospects or customers really think.
Speak to BIL today.
Steve Bax at BIL can help your organisation with developing
actionable marketing plans that work. Contact us today.
Bax Interaction and Doontime make web marketing work for
href="http://www.pemtechnology.co.uk">PEM Technology
Following the launch of the new service announced earlier
this year Bax Interaction in partnership with Doontime has
created a brand new site for the new sector based service launched on the 5th September by PEM Technology.
The site features a number of innovations including a fully integrated
forum, news articles and website seamlessly linked and driven by separate software ‘engines’.
This is the first
site of this kind that has been created by Doontime and aims to reflect the up to date focussed approach that PEM
Technology is taking by launching a specialist set of services for the technology sectors.
Commenting on the
completion and launch of the site, Chris Walklett, Head of PEM Technology, commented
“ Because of the nature of
this new service line and the type of user, we wanted a website which had a technology focussed feel to it but with a
flexible and interactive platform. Under the direction of Steve Bax at BIL, Doontime created the PEM Technology site and
had it up and running ready for its launch at the Cambridge Enterprise Conference. There was a lot of work involved, and a
rather tight and immovable deadline, but as Steve knows our business and our staff well, we achieved our objective and are
delighted with the outcome.”
Visit the new site at www.pemtechnology.co.uk
and see for yourself!
To find out more about PEM Technology please explore their
href="http://www.pemtechnology.co.uk">site
Bax Interaction’s MD, Steve Bax, was awarded Chartered Marketer
status on the 1st July 2007 following the completion of two consecutive years continuing professional development (in
addition to his previous demonstration of theoretical knowledge and practical expertise).
The Chartered Institute of
Marketing (CIM) says “Having Chartered Marketer status demonstrates that you practise the highest professional marketing
standards by keeping your marketing knowledge and skills current.”
Steve has been a full member of the CIM since
1990 and is also an active member of the Market Research Society.
He commented ” I am delighted to be able to use
the Chartered Marketer designation. Marketing can be seen as something of a ‘black art’ and I believe that is vital to
demonstrate its professional standing to those that work in other fields! It is especially important to show your
commitment to keeping your knowledge and skills up to date when you are working with various clients and sectors delivering
strategy, research, mentoring and training.”
Marketing Planning That Works!
Bax Interaction’s MD, Steve
Bax, spoke at The Very Early Lunch Club in Bury St Edmunds recently.
The audience were asked who had a current
marketing plan and only 2 of the 26 attendees actually did! Of these just one had been communicated to all in the
organisation and this was because it was an OMB (Owner Managed Business)!
As Steve commented, this is not at all
surprising and the very reason that he was talking on this subject!!
Steve talked through the reasons why so many
fall at the first hurdle of creating a marketing plan, the process involved, the key things to audit, how to generate an
effective SWOT analysis, examples of objectives, the strategy and the promotional mix and finally the control and review
process.
He summarised with the following words of advice:-
1. There is a need for CREATIVITY to make sure
you are heard
2. Don’t be ‘woolly’ – be focused – ensure that you are clear about where you are going so
that you can communicate this internally and THEN to the outside world!
3. Don’t forget the needs of ALL customers
– i.e. Personnel, shareholders, stakeholders, customers, potential customers
4. Have some sort of plan – even a
side of A4 is better than no plan at all!
5. Don’t get hung up on the marketing speak or the models and theories.
Planning works as long as you keep its limitations in perspective!
6. Avoid ‘follow the leader strategies’ –
look for the gaps and go for them!
7. Work your plan – it is not for decoration – there are no academic marks
for effort! It should ‘live’
8. Ensure that you get the ‘buy in’ from all your stakeholders – this comes from
INVOLVING them in the process – measuring performance and recognising/ rewarding their and your successes!
9.
Know your competitors – know your competitors – know your competitors
10. Do regular ‘reality checks’ on
what your customers and market REALLY think about you – Do you ASSUME!
Don’t be afraid to fail – if at
first etc. It works for other successful organisations – with a little bit of encouragement and time it can work for you
too!
For a full transcript please contact BIL on
info@baxinteraction.co.uk or leave a comment below!
Doontime and BIL work together to offer a ‘research through to
effective website presence’ package
Bax Interaction and Doontime have formed a
strategic alliance to offer the market an unparalleled strategic marketing website package.
The skills of each
business are highly complimentary to meet the needs of all organisations in terms of their online presence.
BIL will
identify what your online needs are through a combination of research and strategic marketing planning, a brief will be
created for an online presence, following an agreed proposal your site can be quickly developed and launched. As with all
BIL services, we will be there to help you every step of the way to launch and for as long as you need us
afterwards.
Commenting on the need for the alliance Steve Bax, the MD of BIL said “ It is no longer enough to see
your online presence as just one component of your marketing mix. It should be at the core of your activity. A website
should be so much more than an afterthought or an online brochure. It should be dynamic, provide your customers and
prospects with good reasons to return and be up to date. I am finding that one of the key outputs of any research that I am
asked to undertake is the need to improve or build the online activity. This alliance enables that to happen very
effectively and helps us to make your marketing work”
Miguel Sammito, who runs Doontime, added “ There are many
options for web site design now. We are learning how to make sites more interesting, dynamic and interactive on a daily
basis. We specialise in sites that seamlessly link the key elements of blogs, interesting web pages, RSS feeds and real
time statistical packages to measure traffic and individual visits. We are passionate about what we do. We see BIL as a
natural partner as we understand each other, work well together and share a similar vision.”
For more information
on Bax Interaction, this new service and how it can make marketing work for your organisation please contact Steve Bax at
steve@baxinteraction.co.uk or call him on 01223 864011
BIL MD to talk at Very Early Lunch Club on 17th May
Steve
Bax, the MD of BIL, will give a talk entitled “Marketing Planning that works!” at the Very Early Lunch Club in Bury St
Edmunds later this month.
The venue is the Angel Hotel and the start time is 7.45am.
Steve will present
some tips on marketing planning that attendees can take away and apply within their own organisation immediately.
To
find out more and to book your place please visit http://www.memltd.com/?pageid=event&eventid=525
Bax Interaction is appointed by Europa Science to ensure the success
of its first conference
Bax Interaction Limited (BIL), has been appointed by Europa Science, a young publishing
company specialising in European scientific, technical and medical markets, to provide sales and marketing support to
ensure the success of its first conference.
The conference, entitled Machine Vision in European Manufacturing, is
the first of its kind and is aimed at all those involved in the purchase and specification of vision systems for use in
manufacturing industries across Europe. The conference is being staged by one of Europa Science’s publications, Imaging
and Machine Vision Europe, and is seen as a natural development of the high profile that this title has in the
sector.
This conference is endorsed by the UK Industrial Vision Association, supported by the European Machine
Vision Association and is targeted at a select audience of directors and senior managers from the manufacturing sector. An
all-inclusive package is offered to delegates to provide a first-class conference experience in a UK centre of
innovation.
The conference will be staged at St John’s College in Cambridge on the 13th and 14th September
2007.
World-class speakers on the subject of machine vision applications have already been secured from Daimler
Chrysler AG Group Research and the European Machine Vision Association with more to be added in the very near
future.
Commenting on the appointment, Steve Bax, the MD of BIL, said “ We are delighted to have been appointed to
assist in the successful delivery of this exciting new conference. This new event on the calendar is taking a refreshing
approach to adding value for the delegates by focusing on presenting real life experiences from those who have applied
vision systems to their manufacturing processes. This is very different from the more traditional trade conference approach
where the supply side speaks! The BIL team will provide the specialised sales and marketing support that Europa Science
needs to ensure that their first conference is a measurable success for the delegates and their companies, the speakers and
Europa Science itself.”
For more information on the Machine Vision in European Manufacturing Conference and Europa
Science please contact Warren Clark at warren.clark@europascience.com
alternatively visit www.imveurope.com/mvem
For more information on Bax
Interaction and how it can make marketing work for your organisation please contact Steve Bax at
href="mailto:steve@baxinteraction.co.uk">steve@baxinteraction.co.uk
site at www.baxinteraction.co.uk
ENDS
Bax Interaction Press Release
Cambridge strategic marketing
research specialist launches new website
Bax Interaction Limited (BIL), a Cambridge based business with a
refreshingly up to date approach to marketing research and strategy, has today launched its brand new website.
The
site highlights just some of the broad range of marketing expertise that BIL can apply to make your organisation’s
marketing work.
BIL provides a range of organisations with strategic marketing research that makes marketing work in
their sector. Its approach is one of cost effective research followed by strategic recommendations and then ongoing support
to ensure that the marketing activities work.
BIL’s philosophy is to be their client’s partners not just
consultants. Not only do they stay with their clients throughout the implementation stages they are always available to
advise, help and actually do the marketing work!
Commenting on BIL’s new website, Steve Bax, the MD, said “I am
delighted with the new website. It reflects the up to date thinking that BIL offers as well as providing a medium to
provide clients and non-clients alike with the interaction that is core to our marketing approach. There will be regular
comments on both business and marketing issues as well as events and news from our clients and BIL too. We would welcome
any comments that you would like to make about the site. Please have a look and either send comment direct to me or
alternatively you can post it in the categories area of the site!”
For more information on Bax Interaction and how
it can make marketing work for your organisation please contact Steve Bax at
href="mailto:steve@baxinteraction.co.uk">steve@baxinteraction.co.uk
site at www.baxinteraction.co.uk
